EXPERTO EUROPEO EN MARKETING
Y RECURSOS HUMANOS
Habilidades creativas en un entorno digital y gestión del capital humano.
DISEÑA TU PROPIO PROGRAMA
Elige el país, la universidad y qué asignaturas cursar en cada cuatrimestre
Los Expertos Europeos de Iriarte son flexibles y te permiten que seas tú el que diseñes el itinerario que más convenga según tus intereses y tu formación previa, y también podrás contar con el asesoramiento de nuestro equipo docente. Podrás optar por un primer cuatrimestre de formación on line o desplazarte a una de las universidades europeas seleccionadas. En el segundo cuatrimestre podrás ir a otra universidad, del mismo u otro país, o mantenerte en la misma.
PLAN DE ESTUDIOS
Elegir un mínimo de tres asignaturas por cuatrimestre
PRIMER CUATRIMESTRE
ASIGNATURAS CUATRIMESTRALES |
|
| Marketing estratégico | 6 ECTS |
| Marketing Digital | 9 ECTS |
| Marketing Internacional | 6 ECTS |
| Eventos, Relaciones Públicas y Protocolo | 6 ECTS |
CORK / IRLANDA |
|
| Business Case Analysis | 6 ECTS |
| The Digital Message | 6 ECTS |
| Relationship Markerting | 6 ECTS |
| Contemporary Marketing Issues | 6 ECTS |
LIMERICK / IRLANDA |
|
| Marketing and Society | 6 ECTS |
| Marketing Theory | 6 ECTS |
| Research Methodology | 6 ECTS |
OPORTO / PORTUGAL |
|
| Corporate Strategy | 6 ECTS |
| Innovation and Entrepreneurship | 6 ECTS |
| Strategic and Operational Marketing | 6 ECTS |
| Study of Consumer and Consumer Trends | 6 ECTS |
BRNO / CHEQUIA |
|
|
Marketing in the EU |
6 ECTS |
|
International Marketing |
6 ECTS |
|
Business Process Management |
6 ECTS |
|
Organizational Behaviour |
6 ECTS |
IASI / RUMANÍA |
|
| International Marketing | 6 ECTS |
| Communication and Public Relations | 6 ECTS |
| Negotiation Techniques | 6 ECTS |
| Effective Intercultural Business Communication | 6 ECTS |
BRATISLAVA / ESLOVAQUIA |
|
| Change Management | 6 ECTS |
| EU and Social Media | 6 ECTS |
| Innovation Management | 6 ECTS |
| International Marketing | 6 ECTS |
| Introduction to Entrepreneuship | 6 ECTS |
| Marketing Analytics | 6 ECTS |
| Marketing Applications | 6 ECTS |
| Organizational Behaviour | 6 ECTS |
PESCARA / ITALIA |
|
| Digital Business Organization | 6 ECTS |
| Digital Marketing Princiles | 6 ECTS |
| Management of Innovation | 6 ECTS |
| Economics of Strategic Competition | 6 ECTS |
OSTRAVA / CHEQUIA |
|
| Purchasing Management | 6 ECTS |
| Marketing Management | 6 ECTS |
| International Trade | 6 ECTS |
| Business Analytics | 6 ECTS |
| Decision Making Methods | 6 ECTS |
MILÁN / ITALIA |
|
| Introduction to data analysis for market research | 6 ECTS |
| Revenue Management | 6 ECTS |
| Corporate Social Responsibility and sustainability | 6 ECTS |
| Place attractiveness and big events | 6 ECTS |
| Communication skills for business | 6 ECTS |
RIGA (TURÏBA UNIVERSITY) / LETONIA |
|
| Integrated marketing communication strategies | 6 ECTS |
| Risk and crisis communication | 6 ECTS |
| Mass psychology | 6 ECTS |
| Public communication | 6 ECTS |
| European integration and international communication | 6 ECTS |
| Logic of conflict | 6 ECTS |
| Political science and political communication | 6 ECTS |
RIGA (EKA UNIVERSITY) / LETONIA |
|
| Market-led strategic management | 6 ECTS |
| Strategic marketing planning | 6 ECTS |
| The changing market environment | 6 ECTS |
| Customer analysis | 6 ECTS |
| Competitor analysis | 6 ECTS |
| Forecasting future demand and market requirements | 6 ECTS |
| Segmentation and positioning principles | 6 ECTS |
SEGUNDO CUATRIMESTRE
ASIGNATURAS CUATRIMESTRALES |
|
| Strategic for Human Resources | 9 ECTS |
| Firm Culture and International Digital Teamwork | 6 ECTS |
| Managerial Skills and Negotiation Tools | 6 ECTS |
SATAKUNTA / FINLANDIA |
|
| Intercultural Communication | 6 ECTS |
| Digitalization in the Employment Market | 6 ECTS |
| Basics of Entrepreneurship | 6 ECTS |
| Professional Communication | 6 ECTS |
| Expert and Wise Economy | 6 ECTS |
| Entrepreneurship and Economy | 6 ECTS |
DÜSSELDORF / ALEMANIA |
|
| Strategic human resources management | 6 ECTS |
| Leadership and motivation theories | 6 ECTS |
| Decision-oriented management | 6 ECTS |
| Personnel development | 6 ECTS |
| Organizational design and development | 6 ECTS |
| HR trends & development | 6 ECTS |
| Personnel controlling & remuneration | 6 ECTS |
CORK / IRLANDA |
|
| Professional Employment Law | 6 ECTS |
| International Corporate Strategy | 6 ECTS |
| HRM in Context | 6 ECTS |
| Coaching and Mentoring | 6 ECTS |
LIMERICK / IRLANDA |
|
| Contemporary Issues in Human Resource Management | 6 ECTS |
| The Psychology of Leadership and Change | 6 ECTS |
| Comparative Employment Relations | 6 ECTS |
| Research Methods | 6 ECTS |
RIGA (TURÏBA UNIVERSITY) / LETONIA |
|
| Conflict Management and Mediation | 6 ECTS |
| Labor law | 6 ECTS |
| Organisation Management Psychology | 6 ECTS |
| Coaching and Supervision | 6 ECTS |
RIGA (EKA UNIVERSITY) / LETONIA |
|
| Strategic human resources management | 6 ECTS |
| Corporate culture | 6 ECTS |
| Planning human resources | 6 ECTS |
| Personnel recruitment | 6 ECTS |
| Human resources training and development | 6 ECTS |
| Performance management | 6 ECTS |
| Créditos ECTS | |
| Primer cuatrimestre | 24 |
| Segundo cuatrimestre | 24 |
| créditos necesarios para la obtención del experto | 48 |
SOLICITA INFORMACIÓN DETALLADA DE ESTE EXPERTO
DESCUBRE MÁS
OPORTO, PORTUGAL
El bacalao, los azulejos y los vinos de las bodegas de la Ribera, pequeños y grandes placeres en la ciudad portuguesa.
IR AHORA
SATAKUNTA, FINLANDIA
Finlandia ocupa este año el primer puesto del informe de la felicidad de Naciones Unidas. Una ruta de Helsinki al interior en busca de la belleza silvestre de sus bosques y lagos.
IR AHORA
IASI, RUMANÍA
En la capital de la región de Moldava abundan la cultura y la historia, sus grandiosos monumentos y sus calles estrechas y peatonales llenas de animación.