MASTER EUROPEO
MBA Y MARKETING
Decisiones operativas y habilidades directivas con destrezas creativas.
MASTER EUROPEO
MBA Y MARKETING
DISEÑA TU PROPIO PROGRAMA
Elige el país, la universidad y qué asignaturas cursar en cada cuatrimestre
Los Masters Europeos de Iriarte son flexibles y te permiten que seas tú el que diseñes el itinerario que más convenga según tus intereses y tu formación previa, y también podrás contar con el asesoramiento de nuestro equipo docente. Podrás optar por un primer cuatrimestre de formación on line o desplazarte a una de las universidades europeas seleccionadas. En el segundo cuatrimestre podrás ir a otra universidad, del mismo u otro país, o mantenerte en la misma. Finalmente, también podrás elegir entre la realización de un Trabajo de Fin de Master o la realización de prácticas en otro destino europeo.
PLAN DE ESTUDIOS
Elegir un mínimo de tres asignaturas por cuatrimestre
Primer cuatrimestre
ONLINEPRESENCIAL
ASIGNATURAS CUATRIMESTRALES |
|
| Marketing estratégico | 6 ECTS |
| Marketing Digital | 9 ECTS |
| Marketing Internacional | 6 ECTS |
| Eventos, Relaciones Públicas y Protocolo | 6 ECTS |
| Strategic for Human Resources | 9 ECTS |
| Firm Culture and International Digital Teamwork | 6 ECTS |
| Managerial Skills and Negotiation Tools | 6 ECTS |
| Corporate Finance | 9 ECTS |
| Financial Technology | 6 ECTS |
| Sustainable Finance | 6 ECTS |
| Corporate Sustainability | 6 ECTS |
BERLÍN / ALEMANIA |
|
| Business Development | 6 ECTS |
| Holistic Management of SMEs | 6 ECTS |
| Research Methods for Management | 6 ECTS |
| International Economics | 6 ECTS |
DUSSELDORF / ALEMANIA |
|
| Economics | 6 ECTS |
| Marketing & Communication | 6 ECTS |
| HR & Leadership Competencies | 6 ECTS |
| Financial Management | 6 ECTS |
| Strategic Corporate Management | 6 ECTS |
| International Business Law | 6 ECTS |
ROMA / ITALIA |
|
| Sustainable Development Goals | 6 ECTS |
| Socio Economic Challenges | 6 ECTS |
| Management of Sustainability | 6 ECTS |
DEGGENDORF / ALEMANIA |
|
| Customer Experience Management | 6 ECTS |
| Current Issues in Business Administration | 6 ECTS |
| Intercultural and Interdisciplinary Management | 6 ECTS |
GOTTINGA / ALEMANIA |
|
| Executive Management | 6 ECTS |
| business administration | 6 ECTS |
| International Economics | 6 ECTS |
| Controlling | 6 ECTS |
| Management Accounting | 6 ECTS |
PARÍS / FRANCIA |
|
| Business English | 6 ECTS |
| International Business Game | 6 ECTS |
| Organizational Theory | 6 ECTS |
| Business Model Strategy | 6 ECTS |
| Commercial and Contract Law | 6 ECTS |
| Financial Analysis | 6 ECTS |
CORK / IRLANDA |
|
| Strategic Thinking | 6 ECTS |
| International Business | 6 ECTS |
| Innovation Management | 6 ECTS |
| Economics of Global Markets | 6 ECTS |
LIMERICK / IRLANDA |
|
| Economics for Business | 6 ECTS |
| Information Management | 6 ECTS |
| Organizational Behaviour | 6 ECTS |
| Management Principles | 6 ECTS |
TROLLHÄTTAN / SUECIA |
|
| Corporate Finance | 6 ECTS |
| Financial Economics | 6 ECTS |
| Global Trends of Production and Trade | 6 ECTS |
| International Economics | 6 ECTS |
| Organisation and Leadership, Intermediate Level | 6 ECTS |
| The Economic Geography of Europe | 6 ECTS |
| International Accounting | 6 ECTS |
| International Management | 6 ECTS |
| International Trade and Development | 6 ECTS |
SATAKUNTA / FINLANDIA |
|
| Research Methods | 6 ECTS |
| Intercultural Communication | 6 ECTS |
| Digitalization in the Employment Market | 6 ECTS |
| Basics of Entrepreneurship | 6 ECTS |
| Professional Communication | 6 ECTS |
| Basics of Marketing & its Operational Environment | 6 ECTS |
| Service Design | 6 ECTS |
| Expert and Wise Economy | 6 ECTS |
| Entrepreneurship and Economy | 6 ECTS |
OPORTO / PORTUGAL |
|
| Corporate Marketing | 6 ECTS |
| Corporate Strategy | 6 ECTS |
| Financial Management | 6 ECTS |
| Innovation and Entrepreneurship | 6 ECTS |
| Theory of Organizations | 6 ECTS |
OPORTO (GAIA) / PORTUGAL |
|
| Management Research Methodologies | 6 ECTS |
| Data Processing and Analysis | 6 ECTS |
| Management Control | 6 ECTS |
| Marketing and Internationalization Strategies | 6 ECTS |
| Human Resource Development Policies | 6 ECTS |
| Innovation and Entrepreneurship Management | 6 ECTS |
BUDAPEST / HUNGRÍA |
|
| Economics | 6 ECTS |
| Corporate finance | 6 ECTS |
| International Financial Management | 6 ECTS |
| Marketing | 6 ECTS |
| International Financial Economics | 6 ECTS |
PESCARA / ITALIA |
|
| Cost Management | 6 ECTS |
| Data Science in Economics | 6 ECTS |
| Economics of Digital Markets | 6 ECTS |
| Industry Analysis | 6 ECTS |
| Public Finance | 6 ECTS |
WROKLAW / POLONIA |
|
| Contemporary Management | 6 ECTS |
| Modern Microeconomics | 6 ECTS |
| Statistics for Business | 6 ECTS |
| Macroeconomics | 6 ECTS |
| Ethics in Business | 6 ECTS |
LUBLIN / POLONIA |
|
| Consumer Behaviour | 6 ECTS |
| Financial Analysis | 6 ECTS |
| Fundamentals of Management | 6 ECTS |
| Corporate Social Responsibility | 6 ECTS |
| European Projects Management | 6 ECTS |
IASI / RUMANÍA |
|
| International Strategic Management | 6 ECTS |
| Communication and Public Relations | 6 ECTS |
| Negotiation Techniques | 6 ECTS |
| International Business Law | 6 ECTS |
NUREMBERG / ALEMANIA |
|
| Environment of International Business | 6 ECTS |
| Foundations of International Management | 6 ECTS |
| International Strategic Management | 6 ECTS |
| International Functional Management | 6 ECTS |
| International Information Management | 6 ECTS |
BRNO / CHEQUIA |
|
| International economics | 6 ECTS |
| International Accounting | 6 ECTS |
| Auditing | 6 ECTS |
| Financial Investments | 6 ECTS |
| International Finance and Institutions | 6 ECTS |
| Security Analysis and Derivatives | 6 ECTS |
| Structured Products | 6 ECTS |
| Business Logistics and Transportation | 6 ECTS |
| Consultancy Project | 6 ECTS |
| Human Resources Management | 6 ECTS |
| International Trade | 6 ECTS |
| Managerial Accounting | 6 ECTS |
| Business Process Management | 6 ECTS |
| Corporate Social Responsibility | 6 ECTS |
OSTRAVA / CHEQUIA |
|
| Purchasing Management | 6 ECTS |
| Marketing Management | 6 ECTS |
| Economics of European Integration | 6 ECTS |
| International Trade | 6 ECTS |
| Business Diagnostics | 6 ECTS |
| Business Analytics | 6 ECTS |
| Decision Making Methods | 6 ECTS |
RIGA / LETONIA |
|
| Quantitative Methods and Statistics | 6 ECTS |
| Accounting | 6 ECTS |
| Human Resource Management | 6 ECTS |
| Business Valuation | 6 ECTS |
| Risk Management | 6 ECTS |
TARTU / ESTONIA |
|
| Business Communication | 6 ECTS |
| Customer Relationship Management & Analysis | 6 ECTS |
| Data Munging, Visualisation and Communication | 6 ECTS |
| Econometrical Analysis | 6 ECTS |
| Marketing | 6 ECTS |
| Financial Accounting | 6 ECTS |
LILLE / FRANCIA |
|
| Busines Law and Legal Management | 6 ECTS |
| Management Accounting | 6 ECTS |
| Human Resources Management | 6 ECTS |
| Quantitative Management Techniques | 6 ECTS |
BRATISLAVA / ESLOVAQUIA |
|
| Change Management | 6 ECTS |
| EU and Social Media | 6 ECTS |
| Innovation Management | 6 ECTS |
| Business Analytics and Decision Making | 6 ECTS |
| Introduction to Entrepreneuship | 6 ECTS |
| Organizational Behaviour | 6 ECTS |
SZCZECIN / POLONIA |
|
| Economic Forecasting | 6 ECTS |
| Science, Technology and Innovation Policy | 6 ECTS |
| Marketing Planning | 6 ECTS |
| Logistifcs and Supply Chain Management | 6 ECTS |
VENECIA / ITALIA |
|
| PROBABILITY THEORY | 6 ECTS |
| BUSINESS MODEL INNOVATION | 6 ECTS |
| WELFARE STATE, REGULATIONS AND ENVIRONMENT | 6 ECTS |
| MAKING DECISIONS | 6 ECTS |
CRACOVIA / POLONIA |
|
| Intarnational social policy | 6 ECTS |
| Development economics | 6 ECTS |
| Cross cultural management | 6 ECTS |
| Product management in international businesess | 6 ECTS |
| International forecasts and simulations | 6 ECTS |
SPLIT / CROACIA |
|
| Marketing Management | 6 ECTS |
| Leadership Skills and Communication Management | 6 ECTS |
| International Corporation Law and EU Acquis | 6 ECTS |
| Strategic Management | 6 ECTS |
| Managerial Accounting | 6 ECTS |
PRAGA / CHEQUIA |
|
| International Security | 6 ECTS |
| Legal Protection of Intellectual Property | 6 ECTS |
| Geopolitics and International Business | 6 ECTS |
| Financial Markets Analysis | 6 ECTS |
STRALSUND / ALEMANIA |
|
| Sustainabie Innovation | 6 ECTS |
| Foundations of Innovations | 6 ECTS |
| Future Research | 6 ECTS |
PRIMORSKA / ESLOVENIA |
|
| Financial Markets Institutions and Instruments | 6 ECTS |
| Accounting | 6 ECTS |
| E-marketing | 6 ECTS |
| Intercultural and Political Environment | 6 ECTS |
| Supply Chain Management | 6 ECTS |
| Business Law | 6 ECTS |
VARSOVIA / POLONIA |
|
| International Political Economy | 6 ECTS |
| MA Advanced English | 6 ECTS |
| Corporate Finance | 6 ECTS |
| Business Ethics | 6 ECTS |
| Financial Markets | 6 ECTS |
KATOWICE / POLONIA |
|
| Mathematical statistics | 6 ECTS |
| Strategic Management | 6 ECTS |
| Macroeconomics | 6 ECTS |
| Management concepts | 6 ECTS |
SEGUNDO CUATRIMESTRE
ONLINEPRESENCIAL
ASIGNATURAS CUATRIMESTRALES |
|
| Strategic Marketing | 6 ECTS |
| Digital Marketing | 9 ECTS |
| CORPORATE SUSTAINABILITY | 6 ECTS |
| INTERNATIONAL Marketing | 6 ECTS |
| MANAGERIAL SKILLS AND NEGOTIATION TOOLS | 6 ECTS |
| Eventos, Relaciones Públicas y Protocolo | 6 ECTS |
| SUSTAINABLE FINANCE | 6 ECTS |
CORK / IRLANDA |
|
| Online Business Effectiveness | 6 ECTS |
| Workplace Consultancy | 6 ECTS |
| Marketing Strategy Simulation | 6 ECTS |
LIMERICK / IRLANDA |
|
| Marketing in Popular Culture | 6 ECTS |
| Marketing Leadership | 6 ECTS |
| Digital and Social Media Marketing | 6 ECTS |
OPORTO / PORTUGAL |
|
| Digital Labs | 6 ECTS |
| Marketing Intelligence | 6 ECTS |
| Communication Integrated in Digital Media | 6 ECTS |
| Brand Management | 6 ECTS |
IASI / RUMANÍA |
|
| Globalisation | 6 ECTS |
| Leadership | 6 ECTS |
| Sales Management | 6 ECTS |
| Effective Intercultural Business Communication | 6 ECTS |
BRATISLAVA / ESLOVAQUIA |
|
| Consumer Behavior | 6 ECTS |
| E Business and e Marketing | 6 ECTS |
| International Marketing | 6 ECTS |
| Leadership | 6 ECTS |
| Marketing Analytics | 6 ECTS |
| Marketing Application | 6 ECTS |
PESCARA / ITALIA |
|
| Marketing Statistics and Metrics | 6 ECTS |
| Data Science and Technology Intelligence | 6 ECTS |
| Digital Marketing User Experience | 6 ECTS |
| Social Media Analytics | 6 ECTS |
OSTRAVA / CHEQUIA |
|
| Marketing | 6 ECTS |
| Business Marketing | 6 ECTS |
| International Competitiveness | 6 ECTS |
| Integration Processes in World Economy | 6 ECTS |
| Organization Design | 6 ECTS |
| Business Intelligence | 6 ECTS |
MILÁN / ITALIA |
|
| Place, image, brand | 6 ECTS |
| Multicultural communication | 6 ECTS |
| Marketing strategies | 6 ECTS |
RIGA (TURÏBA) / LETONIA |
|
| Public communication | 6 ECTS |
| European integration and international communication | 6 ECTS |
| Logic of conflict | 6 ECTS |
| Political science and political communication | 6 ECTS |
RIGA (EKA) / LETONIA |
|
| Segmentation and positioning research | 6 ECTS |
| Selecting target markets | 6 ECTS |
| Creating sustainable competitive advantage | 6 ECTS |
| Competing through innovation | 6 ECTS |
| Competing through superior service and customer relationships | 6 ECTS |
| Strategic customer management | 6 ECTS |
| Strategy implementation and internal marketing | 6 ECTS |
TERCER CUATRIMESTRE
| trabajo fin de máster | 12 ECTS |
| Prácticas profesionales | 24 ECTS |
| Créditos ECTS | |
| Primer cuatrimestre | 24 |
| Segundo cuatrimestre | 24 |
| prácticas profesionales y/o tfm | 24 / 12 |
| créditos necesarios para la obtención del master | 60 |
SOLICITA INFORMACIÓN DETALLADA DE ESTE MASTER
DESCUBRE MÁS
BUDAPEST, HUNGRÍA
Reflejada en el Danubio, la capital de Hungría mantiene el encanto de sus balnearios y fuentes termales, el arrebato de la música de Béla Bartók y una atmósfera europea.
IR AHORA
PESCARA, ITALIA
Sol, mar, deporte y movida son las palabras clave de la provincia de Pescara, una mezcla de naturaleza, paisajes sugestivos y deportes.
IR AHORA
CORK, IRLANDA
Una de las ciudades más animadas de la isla, con paseos a orillas del río, fantásticos pubs y experiencias originales e inolvidables.