REVENUE MANAGEMENT
Master the tools to implement a pricing strategy.
CERTIFICATE COURSE
REVENUE MANAGEMENT
TOOLS AND LICENSES: YIELDPLANET, WITBOOKING AND HQ REVENUE
Tourism companies seek to obtain maximum profit from their hotel establishments by trying to have good occupancy rates at the best possible price.
They must make important decisions to establish a policy of variable rates as demand data, occupancy, forecasts, etc. change.
At the same time, it is necessary to decide on distribution and marketing lines and strategies.
Revenue management combines data mining offered by new information technologies, operations research, commercial strategy and understanding of customer behavior to optimize sales.
FORMAT
In person / Distance learning.
DURATION
2 months / 8 sessions / 25 hours.
LANGUAGE
English / Spanish.
UNIVERSITY CREDITS
6 ECTS.
INCOME PROFILE
Suitable for any student.
No previous knowledge is required.
PROFESSIONAL PROFILE
Revenue Manager, Hotels, Tourist Complex, Accommodation Manager, Hospitality Consultant, Sales Manager, Key Account Manager, Sales Manager.
OBJECTIVES AND SKILLS
EXPERIENCED PROFESSIONALS
Today’s hosting companies demand professionals who are experts in the handling of these modern working methods, who are able to analyze data and who are capable of designing the best sales strategies.
STRATEGY
To implement pricing strategies in tourism products as well as to know the revenue structure.
ANALYSIS
Analyze the financial structure of tourism companies and their profitability ratios and design the Revenue Management balanced scorecard.
TOOLS AND LICENSES
Channel Manager y RMS : Yieldplanet – Optimizador de Precios
Motor de Reservas: Witbooking
Rate Shopper: HQ Revenue
IN PERSON
LECTURES
The format of the classes will be in our campus with all the students.
VIDEOS
IN DEFERRED
In addition to the face-to-face classes, all the course material will be available in recorded videos that you will be able to watch as many times as you need.
VIRTUAL
CAMPUS
All the contents will be available on the virtual campus and you will be able to consult and download them at any time to use them whenever you need them.
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