{"id":6518,"date":"2021-01-05T12:20:21","date_gmt":"2021-01-05T12:20:21","guid":{"rendered":"https:\/\/iriarte.e2w.es\/?page_id=6518"},"modified":"2025-01-24T07:59:20","modified_gmt":"2025-01-24T07:59:20","slug":"syllabus","status":"publish","type":"page","link":"https:\/\/www.iriarteuniversidad.es\/en\/studies\/european-master-international-and-digital-marketing\/syllabus\/","title":{"rendered":"European Master International and Digital Marketing – Syllabus"},"content":{"rendered":"[et_pb_section fb_built=”1″ custom_padding_last_edited=”off|desktop” admin_label=”05_master_europeo_marketing_intern_cabecero” _builder_version=”4.22.2″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_stops=”rgba(30,21,6,0.16) 0%|rgba(30,21,6,0.16) 100%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”rgba(30,21,6,0.16)” background_color_gradient_end=”rgba(30,21,6,0.16)” background_image=”https:\/\/www.iriarteuniversidad.es\/en\/wp-content\/uploads\/2021\/01\/MARKETING.jpg” background_blend=”multiply” custom_padding_tablet=”200px||200px||true|false” custom_padding_phone=”100px||100px||true|false” background_color_gradient_stops_tablet=”rgba(30,21,6,0.16) 0%|rgba(30,21,6,0.16) 100%” background_color_gradient_stops_phone=”rgba(30,21,6,0.16) 0%|rgba(30,21,6,0.16) 100%” custom_css_main_element=”height: calc(90vh – 274px);||display: flex;||flex-direction: column;||justify-content: center;||min-height: 41rem;||” global_module=”24553″ saved_tabs=”all” collapsed=”off” global_colors_info=”{}” custom_css_main_element_last_edited=”on|desktop” custom_css_main_element_tablet=”height: calc(90vh – 274px);||display: flex;||flex-direction: column;||justify-content: center;||min-height: 41rem;||” custom_css_main_element_phone=”height: calc(90vh – 274px);||display: flex;||flex-direction: column;||justify-content: center;||min-height: 41rem;||”][et_pb_row _builder_version=”4.16″ _module_preset=”default” max_width=”1366px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.iriarteuniversidad.es\/en\/wp-content\/uploads\/2020\/11\/European-Logo.png” title_text=”European-Logo” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”10%” width_tablet=”24%” width_phone=”36%” width_last_edited=”on|desktop” max_width=”100%” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Old Standard TT||||||||” text_font_size=”26px” text_line_height=”1.6em” header_font=”|800|||||||” header_text_align=”center” header_font_size=”3.1vw” text_orientation=”center” background_layout=”dark” text_font_size_tablet=”27px” text_font_size_phone=”22px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”1.4em” text_line_height_phone=”1.1em” text_line_height_last_edited=”on|phone” header_text_align_tablet=”” header_text_align_phone=”left” header_text_align_last_edited=”on|phone” header_font_size_tablet=”6vw” header_font_size_phone=”9vw” header_font_size_last_edited=”on|tablet” text_orientation_tablet=”” text_orientation_phone=”left” text_orientation_last_edited=”on|phone” global_colors_info=”{}”]\n

EUROPEAN MASTER
INTERNATIONAL AND DIGITAL
MARKETING<\/h1>\n

Professionals with creative and management skills.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”00_seccion_sub_menu_gris” module_class=”contenedor-menu-gris” _builder_version=”4.22.2″ background_color=”#5d5d5f” custom_padding=”0px||0px||false|false” animation_style=”fade” animation_direction=”bottom” global_module=”23829″ saved_tabs=”all” collapsed=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”6px||3px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_menu menu_id=”10″ active_link_color=”#000000″ dropdown_menu_bg_color=”#FFFFFF” mobile_menu_bg_color=”#FFFFFF” _builder_version=”4.23.1″ _module_preset=”default” menu_font=”|300||on|||||” menu_text_color=”rgba(255,255,255,0.91)” menu_font_size=”12px” menu_letter_spacing=”1.1px” background_enable_color=”off” text_orientation=”right” custom_padding=”1px||1px||true|false” menu_text_color_tablet=”#000000″ menu_text_color_phone=”#000000″ menu_text_color_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_menu][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” disabled_on=”off|off|off” admin_label=”05_master_europeo_marketing_intern_informacion” _builder_version=”4.22.2″ background_color=”#ffffff” custom_padding=”62px||111px||false|false” custom_padding_tablet=”30px||111px||false|false” custom_padding_phone=”50px||111px||false|false” global_module=”24561″ saved_tabs=”all” collapsed=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ max_width=”1366px” custom_padding=”0px||2px|||” animation_style=”fade” animation_direction=”bottom” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.23.2″ header_font=”Montserrat|800|||||||” header_text_color=”#333333″ header_font_size=”3.55vw” header_text_align_tablet=”center” header_text_align_phone=”center” header_text_align_last_edited=”on|phone” header_font_size_tablet=”7vw” header_font_size_phone=”10vw” header_font_size_last_edited=”on|phone” text_orientation_tablet=”center” text_orientation_phone=”center” text_orientation_last_edited=”on|tablet” global_colors_info=”{}”]\n

Home<\/a><\/span> > Syllabus<\/span><\/span><\/div>\n

EUROPEAN MASTER<\/h1>\n[\/et_pb_text][et_pb_text _builder_version=”4.23.2″ _module_preset=”default” header_text_align=”left” header_2_font=”|800|||||||” header_2_text_align=”left” header_2_text_color=”#333333″ header_2_font_size=”2vw” header_2_line_height=”1.4em” text_orientation=”center” custom_margin=”-35px||||false|false” header_2_text_align_tablet=”center” header_2_text_align_phone=”center” header_2_text_align_last_edited=”on|phone” header_2_font_size_tablet=”2.8vw” header_2_font_size_phone=”4vw” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}”]\n

INTERNATIONAL AND DIGITAL MARKETING<\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”fila-botones-solicitar” _builder_version=”4.16″ _module_preset=”default” max_width=”1366px” custom_margin=”||||false|false” custom_padding=”15px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”display: flex;||flex-wrap: wrap;” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_phone=”display: flex;||flex-direction: column;||align-items: center;” custom_css_main_element_tablet=”display: flex;||flex-wrap: wrap;||justify-content: center;”][et_pb_button button_url=”https:\/\/www.iriarteuniversidad.es\/en\/informacion-entrevista-reserva-de-plaza\/” url_new_window=”on” button_text=”REQUEST INFORMATION” button_alignment=”left” button_alignment_tablet=”center” button_alignment_phone=”center” button_alignment_last_edited=”on|tablet” _builder_version=”4.23.1″ _module_preset=”default” custom_button=”on” button_font=”Montserrat|800|||||||” custom_margin=”|17px|||false|false” custom_margin_tablet=”” custom_margin_phone=”|0px|||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”16px|60px|16px|60px|true|true” custom_padding_tablet=”19px|60px|19px|60px|true|true” custom_padding_phone=”19px|50px|19px|50px|true|true” custom_padding_last_edited=”on|desktop” button_text_size_tablet=”13px” button_text_size_phone=”12px” button_text_size_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_button][et_pb_button button_url=”https:\/\/www.iriarteuniversidad.es\/en\/informacion-entrevista-reserva-de-plaza\/” url_new_window=”on” button_text=”RESERVE YOUR PLACE” button_alignment=”left” button_alignment_tablet=”center” button_alignment_phone=”center” button_alignment_last_edited=”on|tablet” _builder_version=”4.23.1″ _module_preset=”default” custom_button=”on” button_font=”Montserrat|800|||||||” 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min_height=”401px” custom_padding=”111px||111px||true|” border_width_top=”1px” border_color_top=”#c6c6c6″ global_colors_info=”{}” global_module=”31129″ theme_builder_area=”post_content”][et_pb_row _builder_version=”4.16″ max_width=”1366px” custom_padding=”0px||15px|||” animation_style=”fade” animation_direction=”bottom” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text admin_label=”DESIGN YOUR OWN PROGRAM” _builder_version=”4.27.4″ text_font=”Old Standard TT||||||||” header_font=”Montserrat|800|||||||” header_font_size=”90px” header_2_font=”Montserrat|800|||||||” header_2_text_color=”#333333″ header_2_font_size=”2.2vw” header_2_line_height=”1.2em” header_5_font_size=”25px” header_5_line_height=”1.3em” custom_margin=”||-20px||false|false” custom_padding=”||0px||false|false” header_font_size_tablet=”47px” header_font_size_phone=”32px” 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DESIGN YOUR OWN PROGRAM<\/h2>\n

Choose the country, the university and which subjects to take in each semester<\/span><\/h5>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” max_width=”1366px” min_height=”8px” custom_padding=”0px||0px|||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_text_color=”#727274″ text_font_size=”20px” text_line_height=”1.4em” text_font_size_tablet=”18px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]\n
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Iriarte’s European Masters are flexible and allow you to design the itinerary that best suits your interests and previous training, and you can also count on the advice of our teaching team. You can opt for a first term of online training or travel to one of the selected European universities. In the second term, you can go to another university, in the same or another country, or stay in the same one. Finally, you can also choose between a Master’s Thesis or an internship in another European destination.<\/p>\n<\/div>\n<\/div>\n<\/div>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” background_color=”#f6f6f7″ custom_padding=”111px||111px||true|” custom_padding_tablet=”||100px||false|false” custom_padding_phone=”” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ max_width=”1366px” custom_padding=”||15px|||” animation_style=”fade” animation_direction=”bottom” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”SYLLABUS MASTER” _builder_version=”4.27.4″ text_font=”Old Standard TT||||||||” text_line_height=”1.3em” header_font=”Montserrat|800|||||||” header_font_size=”2.2vw” header_2_font=”Montserrat|800|||||||” header_2_text_color=”#333333″ header_2_font_size=”2.2vw” header_2_line_height=”1.3em” header_5_font_size=”25px” header_5_line_height=”1.3em” header_font_size_tablet=”47px” header_font_size_phone=”32px” header_font_size_last_edited=”on|desktop” header_2_text_align_tablet=”” header_2_text_align_phone=”left” header_2_text_align_last_edited=”on|phone” header_2_font_size_tablet=”42px” header_2_font_size_phone=”27px” header_2_font_size_last_edited=”on|phone” header_5_font_size_tablet=”23px” header_5_font_size_phone=”20px” header_5_font_size_last_edited=”on|tablet” global_colors_info=”{}” global_module=”31131″ theme_builder_area=”post_content”]\n

SYLLABUS<\/h2>\n

Choose a minimum of three subjects per term<\/span><\/h5>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.16″ _module_preset=”default” max_width=”1366px” custom_padding=”0px||2px|||” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_toggle title=”FALL TERM” open_toggle_background_color=”rgba(0,0,0,0)” closed_toggle_background_color=”rgba(0,0,0,0)” content_tablet=”<\/p>\n

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SEMESTER SUBJECTS<\/span><\/span><\/h4>\n<\/td>\n<\/tr>\n

strategic Marketing<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Digital Marketing<\/td>\n9 ECTS<\/td>\n<\/tr>\n
Internacional Marketing<\/td>\n6 ECTS<\/td>\n<\/tr>\n
EVENTS, PUBLIC RELATIONS AND PROTOCOL<\/td>\n6 ECTS<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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CORK<\/span> \/ IRELAND<\/span><\/span><\/h4>\n<\/td>\n<\/tr>\n

Business Case Analysis<\/td>\n6 ECTS<\/td>\n<\/tr>\n
The Digital Message<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Relationship Markerting<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Contemporary Marketing Issues<\/td>\n6 ECTS<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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LIMERICK<\/span> \/ IRELAND<\/span><\/span><\/h4>\n<\/td>\n<\/tr>\n

Marketing and Society<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Marketing Theory<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Research Methodology<\/td>\n6 ECTS<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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PORTO<\/span> \/ PORTUGAL<\/span><\/span><\/h4>\n<\/td>\n<\/tr>\n

Corporate Strategy<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Innovation and Entrepreneurship<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Strategic and Operational Marketing<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Study of Consumer and Consumer Trends<\/td>\n6 ECTS<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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IASI<\/span> \/ ROMANIA<\/span><\/span><\/h4>\n<\/td>\n<\/tr>\n

International Marketing<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Communication and Public Relations<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Negotiation Techniques<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Effective Intercultural Business Communication<\/td>\n6 ECTS<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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BRATISLAVA<\/span> \/ SLOVAKIA<\/span><\/span><\/h4>\n<\/td>\n<\/tr>\n

Change Management<\/td>\n6 ECTS<\/td>\n<\/tr>\n
EU and Social Media<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Innovation Management<\/td>\n6 ECTS<\/td>\n<\/tr>\n
International Marketing<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Introduction to Entrepreneuship<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Marketing Analytics<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Marketing Applications<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Organizational Behaviour<\/td>\n6 ECTS<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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PESCARA<\/span> \/ ITALY<\/span><\/span><\/h4>\n<\/td>\n<\/tr>\n

Digital Business Organization<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Digital Marketing Princiles<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Management of Innovation<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Economics of Strategic Competition<\/td>\n6 ECTS<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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OSTRAVA<\/span> \/ CZECH<\/span><\/span><\/h4>\n<\/td>\n<\/tr>\n

Purchasing Management<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Marketing Management<\/td>\n6 ECTS<\/td>\n<\/tr>\n
International Trade<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Business Analytics<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Decision Making Methods<\/td>\n6 ECTS<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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MIL\u00c1N<\/span> \/ ITALIA<\/span><\/span><\/h4>\n<\/td>\n<\/tr>\n

Introduction to data analysis for market research<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Revenue Management<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Corporate Social Responsibility and sustainability<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Place attractiveness and big events<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Communication skills for business<\/td>\n6 ECTS<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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RIGA (TUR\u00cdBA)<\/span> \/ LETONIA<\/span><\/span><\/h4>\n<\/td>\n<\/tr>\n

Integrated marketing communication strategies<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Risk and crisis communication<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Mass psychology<\/td>\n6 ECTS<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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RIGA (EKA)<\/span> \/ LETONIA<\/span><\/span><\/h4>\n<\/td>\n<\/tr>\n

Market-led strategic management<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Strategic marketing planning<\/td>\n6 ECTS<\/td>\n<\/tr>\n
The changing market environment<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Customer analysis<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Competitor analysis<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Forecasting future demand and market requirements<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Segmentation and positioning principles<\/td>\n6 ECTS<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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SEMESTER SUBJECTS<\/span><\/span><\/h4>\n<\/td>\n<\/tr>\n

strategic Marketing<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Digital Marketing<\/td>\n9 ECTS<\/td>\n<\/tr>\n
Internacional Marketing<\/td>\n6 ECTS<\/td>\n<\/tr>\n
EVENTS, PUBLIC RELATIONS AND PROTOCOL<\/td>\n6 ECTS<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

%91\/su_tab%93 %91su_tab title=%22IN PERSON%22 disabled=%22no%22 anchor=%22%22 url=%22%22 data-et-target-link=%22blank%22 class=%22%22%93<\/p>\n\n\n\n\n\n\n\n
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CORK<\/span> \/ IRELAND<\/span><\/span><\/h4>\n<\/td>\n<\/tr>\n

Business Case Analysis<\/td>\n6 ECTS<\/td>\n<\/tr>\n
The Digital Message<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Relationship Markerting<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Contemporary Marketing Issues<\/td>\n6 ECTS<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u00a0<\/p>\n

\u00a0<\/p>\n\n\n\n\n\n\n
\n

LIMERICK<\/span> \/ IRELAND<\/span><\/span><\/h4>\n<\/td>\n<\/tr>\n

Marketing and Society<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Marketing Theory<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Research Methodology<\/td>\n6 ECTS<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u00a0<\/p>\n

\u00a0<\/p>\n\n\n\n\n\n\n\n
\n

PORTO<\/span> \/ PORTUGAL<\/span><\/span><\/h4>\n<\/td>\n<\/tr>\n

Corporate Strategy<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Innovation and Entrepreneurship<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Strategic and Operational Marketing<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Study of Consumer and Consumer Trends<\/td>\n6 ECTS<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u00a0<\/p>\n

\u00a0<\/p>\n\n\n\n\n\n\n\n
\n

IASI<\/span> \/ ROMANIA<\/span><\/span><\/h4>\n<\/td>\n<\/tr>\n

International Marketing<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Communication and Public Relations<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Negotiation Techniques<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Effective Intercultural Business Communication<\/td>\n6 ECTS<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u00a0<\/p>\n

\u00a0<\/p>\n\n\n\n\n\n\n\n\n\n\n\n
\n

BRATISLAVA<\/span> \/ SLOVAKIA<\/span><\/span><\/h4>\n<\/td>\n<\/tr>\n

Change Management<\/td>\n6 ECTS<\/td>\n<\/tr>\n
EU and Social Media<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Innovation Management<\/td>\n6 ECTS<\/td>\n<\/tr>\n
International Marketing<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Introduction to Entrepreneuship<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Marketing Analytics<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Marketing Applications<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Organizational Behaviour<\/td>\n6 ECTS<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u00a0<\/p>\n

\u00a0<\/p>\n\n\n\n\n\n\n\n
\n

PESCARA<\/span> \/ ITALY<\/span><\/span><\/h4>\n<\/td>\n<\/tr>\n

Digital Business Organization<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Digital Marketing Princiles<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Management of Innovation<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Economics of Strategic Competition<\/td>\n6 ECTS<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u00a0<\/p>\n

\u00a0<\/p>\n\n\n\n\n\n\n\n\n
\n

OSTRAVA<\/span> \/ CZECH<\/span><\/span><\/h4>\n<\/td>\n<\/tr>\n

Purchasing Management<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Marketing Management<\/td>\n6 ECTS<\/td>\n<\/tr>\n
International Trade<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Business Analytics<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Decision Making Methods<\/td>\n6 ECTS<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u00a0<\/p>\n

\u00a0<\/p>\n\n\n\n\n\n\n\n\n
\n

MIL\u00c1N<\/span> \/ ITALIA<\/span><\/span><\/h4>\n<\/td>\n<\/tr>\n

Introduction to data analysis for market research<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Revenue Management<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Corporate Social Responsibility and sustainability<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Place attractiveness and big events<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Communication skills for business<\/td>\n6 ECTS<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u00a0<\/p>\n

\u00a0<\/p>\n\n\n\n\n\n\n
\n

RIGA (TUR\u00cdBA)<\/span> \/ LETONIA<\/span><\/span><\/h4>\n<\/td>\n<\/tr>\n

Integrated marketing communication strategies<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Risk and crisis communication<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Mass psychology<\/td>\n6 ECTS<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u00a0<\/p>\n

\u00a0<\/p>\n\n\n\n\n\n\n\n\n\n\n
\n

RIGA (EKA)<\/span> \/ LETONIA<\/span><\/span><\/h4>\n<\/td>\n<\/tr>\n

Market-led strategic management<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Strategic marketing planning<\/td>\n6 ECTS<\/td>\n<\/tr>\n
The changing market environment<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Customer analysis<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Competitor analysis<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Forecasting future demand and market requirements<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Segmentation and positioning principles<\/td>\n6 ECTS<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

%91\/su_tab%93 %91\/su_tabs%93<\/p>\n

” content_last_edited=”on|phone” admin_label=”FALL TERM MASTER MARKETING” _builder_version=”4.27.4″ _module_preset=”default” title_text_color=”#333333″ title_level=”h4″ title_font=”Montserrat|800|||||||” title_font_size=”26px” title_line_height=”1.3em” closed_title_font_size=”26px” closed_title_line_height=”1.3em” body_font=”Montserrat|800||on|||||” body_font_size=”15px” custom_margin=”50px||||false|false” hover_enabled=”0″ title_font_size_tablet=”22px” title_font_size_phone=”19px” title_font_size_last_edited=”on|phone” title_line_height_tablet=”2.7em” title_line_height_phone=”3em” title_line_height_last_edited=”on|phone” closed_title_font_size_tablet=”25px” closed_title_font_size_phone=”19px” closed_title_font_size_last_edited=”on|phone” body_font_size_tablet=”13px” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” saved_tabs=”all” global_colors_info=”{}” sticky_enabled=”0″ global_module=”31330″]\n

 <\/p>\n\n\n\n\n\n\n\n\n\n\n
\n

DISTANCE LEARNING SUBJECTS<\/span><\/span><\/span><\/h4>\n<\/td>\n<\/tr>\n

STRATEGIC MARKETING<\/td>\n6 ECTS<\/td>\n<\/tr>\n
DIGITAL MARKETING<\/td>\n9 ECTS<\/td>\n<\/tr>\n
CORPORATE SUSTAINABILITY<\/td>\n6 ECTS<\/td>\n<\/tr>\n
INTERNATIONAL MARKETING<\/td>\n6 ECTS<\/td>\n<\/tr>\n
MANAGERIAL SKILLS AND NEGOTIATION TOOLS<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Events, Public Relations and Protocol<\/td>\n6 ECTS<\/td>\n<\/tr>\n
SUSTAINABLE FINANCE<\/td>\n6 ECTS<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\n

ON-CAMPUS SUBJECTS<\/span><\/h4>\n<\/td>\n<\/tr>\n

The Digital Message<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Relationship Marketing<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Contemporary Marketing Issues<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Marketing and Society<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Marketing Theory<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Research Methodology<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Corporate Strategy<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Innovation and Entrepreneurship<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Strategic and Operational Marketing<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Study of Consumer and Consumer Trends<\/td>\n6 ECTS<\/td>\n<\/tr>\n
International Marketing<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Communication and Public Relations<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Marketing Analytics<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Marketing Applications<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Digital Business Organization<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Digital Marketing Princiles<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Decision Making Methods<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Place attractiveness and big events<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Communication skills for business<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Risk and crisis communication<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Customer analysis<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Strategic marketing planning<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Forecasting future demand and market requirements<\/td>\n6 ECTS<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n[\/et_pb_toggle][et_pb_toggle title=”SPRING TERM” open_toggle_background_color=”rgba(0,0,0,0)” closed_toggle_background_color=”rgba(0,0,0,0)” content_tablet=”<\/p>\n\n\n\n\n\n\n
\n

CORK<\/span> \/ IRELAND<\/span><\/span><\/h4>\n<\/td>\n<\/tr>\n

Online Business Effectiveness<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Workplace Consultancy<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Marketing Strategy Simulation<\/td>\n6 ECTS<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/p>\n\n\n\n\n\n\n
\n

LIMERICK<\/span> \/ IRELAND<\/span><\/span><\/h4>\n<\/td>\n<\/tr>\n

Marketing in Popular Culture<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Marketing Leadership<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Digital and Social Media Marketing<\/td>\n6 ECTS<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/p>\n\n\n\n\n\n\n\n
\n

PORTO<\/span> \/ PORTUGAL<\/span><\/span><\/h4>\n<\/td>\n<\/tr>\n

Digital Labs<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Marketing Intelligence<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Communication Integrated in Digital Media<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Brand Management<\/td>\n6 ECTS<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/p>\n\n\n\n\n\n\n\n
\n

IASI<\/span> \/ ROMANIA<\/span><\/span><\/h4>\n<\/td>\n<\/tr>\n

Globalisation<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Leadership<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Sales Management<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Effective Intercultural Business Communication<\/td>\n6 ECTS<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/p>\n\n\n\n\n\n\n\n\n\n
\n

BRATISLAVA<\/span> \/ SLOVAKIA<\/span><\/span><\/h4>\n<\/td>\n<\/tr>\n

Consumer Behavior<\/td>\n6 ECTS<\/td>\n<\/tr>\n
E Business and e Marketing<\/td>\n6 ECTS<\/td>\n<\/tr>\n
International Marketing<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Leadership<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Marketing Analytics<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Marketing Application<\/td>\n6 ECTS<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/p>\n\n\n\n\n\n\n\n
\n

PESCARA<\/span> \/ ITALY<\/span><\/span><\/h4>\n<\/td>\n<\/tr>\n

Marketing Statistics and Metrics<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Data Science and Technology Intelligence<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Digital Marketing User Experience<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Social Media Analytics<\/td>\n6 ECTS<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/p>\n\n\n\n\n\n\n\n\n\n
\n

OSTRAVA<\/span> \/ CZECH<\/span><\/span><\/h4>\n<\/td>\n<\/tr>\n

Marketing<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Business Marketing<\/td>\n6 ECTS<\/td>\n<\/tr>\n
International Competitiveness<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Integration Processes in World Economy<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Organization Design<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Business Intelligence<\/td>\n6 ECTS<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/p>\n\n\n\n\n\n\n
\n

MILAN<\/span> \/ ITALY<\/span><\/span><\/h4>\n<\/td>\n<\/tr>\n

Place, image, brand<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Multicultural communication<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Marketing strategies<\/td>\n6 ECTS<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/p>\n\n\n\n\n\n\n\n
\n

RIGA (TUR\u00cfBA)<\/span> \/ LATVIA<\/span><\/span><\/h4>\n<\/td>\n<\/tr>\n

Public communication<\/td>\n6 ECTS<\/td>\n<\/tr>\n
European integration and international communication<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Logic of conflict<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Political science and political communication<\/td>\n6 ECTS<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/p>\n\n\n\n\n\n\n\n\n\n\n
\n

RIGA (EKA)<\/span> \/ LATVIA<\/span><\/span><\/h4>\n<\/td>\n<\/tr>\n

Segmentation and positioning research<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Selecting target markets<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Creating sustainable competitive advantage<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Competing through innovation<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Competing through superior service and customer relationships<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Strategic customer management<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Strategy implementation and internal marketing<\/td>\n6 ECTS<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

” content_phone=”<\/p>\n\n\n\n\n\n\n
\n

CORK<\/span> \/ IRELAND<\/span><\/span><\/h4>\n<\/td>\n<\/tr>\n

Online Business Effectiveness<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Workplace Consultancy<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Marketing Strategy Simulation<\/td>\n6 ECTS<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/p>\n\n\n\n\n\n\n
\n

LIMERICK<\/span> \/ IRELAND<\/span><\/span><\/h4>\n<\/td>\n<\/tr>\n

Marketing in Popular Culture<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Marketing Leadership<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Digital and Social Media Marketing<\/td>\n6 ECTS<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/p>\n\n\n\n\n\n\n\n
\n

PORTO<\/span> \/ PORTUGAL<\/span><\/span><\/h4>\n<\/td>\n<\/tr>\n

Digital Labs<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Marketing Intelligence<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Communication Integrated in Digital Media<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Brand Management<\/td>\n6 ECTS<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/p>\n\n\n\n\n\n\n\n
\n

IASI<\/span> \/ ROMANIA<\/span><\/span><\/h4>\n<\/td>\n<\/tr>\n

Globalisation<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Leadership<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Sales Management<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Effective Intercultural Business Communication<\/td>\n6 ECTS<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/p>\n\n\n\n\n\n\n\n\n\n
\n

BRATISLAVA<\/span> \/ SLOVAKIA<\/span><\/span><\/h4>\n<\/td>\n<\/tr>\n

Consumer Behavior<\/td>\n6 ECTS<\/td>\n<\/tr>\n
E Business and e Marketing<\/td>\n6 ECTS<\/td>\n<\/tr>\n
International Marketing<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Leadership<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Marketing Analytics<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Marketing Application<\/td>\n6 ECTS<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/p>\n\n\n\n\n\n\n\n
\n

PESCARA<\/span> \/ ITALY<\/span><\/span><\/h4>\n<\/td>\n<\/tr>\n

Marketing Statistics and Metrics<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Data Science and Technology Intelligence<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Digital Marketing User Experience<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Social Media Analytics<\/td>\n6 ECTS<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/p>\n\n\n\n\n\n\n\n\n\n
\n

OSTRAVA<\/span> \/ CZECH<\/span><\/span><\/h4>\n<\/td>\n<\/tr>\n

Marketing<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Business Marketing<\/td>\n6 ECTS<\/td>\n<\/tr>\n
International Competitiveness<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Integration Processes in World Economy<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Organization Design<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Business Intelligence<\/td>\n6 ECTS<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/p>\n\n\n\n\n\n\n
\n

MILAN<\/span> \/ ITALY<\/span><\/span><\/h4>\n<\/td>\n<\/tr>\n

Place, image, brand<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Multicultural communication<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Marketing strategies<\/td>\n6 ECTS<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/p>\n\n\n\n\n\n\n\n
\n

RIGA (TUR\u00cfBA)<\/span> \/ LATVIA<\/span><\/span><\/h4>\n<\/td>\n<\/tr>\n

Public communication<\/td>\n6 ECTS<\/td>\n<\/tr>\n
European integration and international communication<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Logic of conflict<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Political science and political communication<\/td>\n6 ECTS<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/p>\n\n\n\n\n\n\n\n\n\n\n
\n

RIGA (EKA)<\/span> \/ LATVIA<\/span><\/span><\/h4>\n<\/td>\n<\/tr>\n

Segmentation and positioning research<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Selecting target markets<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Creating sustainable competitive advantage<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Competing through innovation<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Competing through superior service and customer relationships<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Strategic customer management<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Strategy implementation and internal marketing<\/td>\n6 ECTS<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

” content_last_edited=”off|desktop” admin_label=”SPRING TERM MASTER MARKETING” _builder_version=”4.27.4″ _module_preset=”default” title_text_color=”#333333″ title_level=”h4″ title_font=”Montserrat|800|||||||” title_font_size=”26px” title_line_height=”1.3em” closed_title_font_size=”26px” closed_title_line_height=”1.3em” body_font=”Montserrat|800||on|||||” body_font_size=”13px” body_line_height=”1.3em” custom_margin=”50px||||false|false” hover_enabled=”0″ title_font_size_tablet=”22px” title_font_size_phone=”19px” title_font_size_last_edited=”on|phone” title_line_height_tablet=”2.7em” title_line_height_phone=”3em” title_line_height_last_edited=”on|phone” closed_title_font_size_tablet=”25px” closed_title_font_size_phone=”19px” closed_title_font_size_last_edited=”on|tablet” body_font_size_tablet=”13px” body_font_size_phone=”12px” body_font_size_last_edited=”on|tablet” saved_tabs=”all” global_colors_info=”{}” global_module=”31265″ theme_builder_area=”post_content” sticky_enabled=”0″]\n

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\n

DISTANCE LEARNING SUBJECTS<\/span><\/span><\/span><\/h4>\n<\/td>\n<\/tr>\n

STRATEGIC MARKETING<\/td>\n6 ECTS<\/td>\n<\/tr>\n
DIGITAL MARKETING<\/td>\n9 ECTS<\/td>\n<\/tr>\n
CORPORATE SUSTAINABILITY<\/td>\n6 ECTS<\/td>\n<\/tr>\n
INTERNATIONAL MARKETING<\/td>\n6 ECTS<\/td>\n<\/tr>\n
MANAGERIAL SKILLS AND NEGOTIATION TOOLS<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Events, Public Relations and Protocol<\/td>\n6 ECTS<\/td>\n<\/tr>\n
SUSTAINABLE FINANCE<\/td>\n6 ECTS<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\n

ON-CAMPUS SUBJECTS<\/span><\/h4>\n<\/td>\n<\/tr>\n

Workplace Consultancy<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Marketing Strategy Simulation<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Marketing in Popular Culture<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Marketing Leadership<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Digital and Social Media Marketing<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Digital Labs<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Marketing Intelligence<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Communication Integrated in Digital Media<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Brand Management<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Sales Management<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Effective Intercultural Business Communication<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Consumer Behavior<\/td>\n6 ECTS<\/td>\n<\/tr>\n
International Marketing<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Marketing Analytics<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Marketing Application<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Digital Marketing User Experience<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Social Media Analytics<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Business Marketing<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Organization Design<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Multicultural communication<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Marketing strategies<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Creating sustainable competitive advantage<\/td>\n6 ECTS<\/td>\n<\/tr>\n
Strategic customer management<\/td>\n6 ECTS<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n[\/et_pb_toggle][et_pb_toggle title=”SUMMER TERM” open_toggle_background_color=”rgba(0,0,0,0)” closed_toggle_background_color=”rgba(0,0,0,0)” content_tablet=”<\/p>\n\n\n\n\n
master’s thesis<\/td>\n12 ECTS<\/td>\n<\/tr>\n
Professional internships<\/td>\n24 ECTS<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

” content_phone=”<\/p>\n\n\n\n\n
master’s thesis<\/td>\n12 ECTS<\/td>\n<\/tr>\n
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\u00a0<\/div>\n\n\n\n\n\n\n\n\n\n
Credits ECTS<\/span><\/td>\n<\/tr>\n<\/thead>\n
fall term<\/td>\n24<\/td>\n<\/tr>\n
spring term<\/td>\n24<\/td>\n<\/tr>\n
professional internships and\/or\u00a0master\u00b4s thesis<\/td>\n24 \/ 12<\/td>\n<\/tr>\n<\/tbody>\n
credits required to obtain the master’s degree<\/td>\n60<\/td>\n<\/tr>\n<\/tfoot>\n<\/table>\n<\/div>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” background_enable_image=”off” background_blend=”multiply” width=”100%” max_width=”2560px” custom_padding=”111px||111px||true|false” global_colors_info=”{}” global_module=”30350″ theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text admin_label=”REQUEST DETAILED INFORMATION ABOUT THIS DEGREE” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Roboto Condensed||||||||” text_font_size=”26px” text_line_height=”1.8em” header_2_font=”|800|||||||” header_2_text_color=”#333333″ header_2_font_size=”1.8vw” header_2_line_height=”1.2em” header_4_font=”Old Standard TT||||||||” header_4_font_size=”29px” header_4_line_height=”2.5em” background_layout=”dark” custom_margin=”||22px||false|false” custom_margin_tablet=”||50px||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”|200px|0px|200px|false|true” custom_padding_tablet=”|50px||50px|true|true” custom_padding_phone=”|20px||20px|true|true” custom_padding_last_edited=”on|phone” text_font_size_tablet=”21px” text_font_size_phone=”19px” text_font_size_last_edited=”on|desktop” header_2_font_size_tablet=”3.5vw” header_2_font_size_phone=”5.1vw” header_2_font_size_last_edited=”on|phone” header_4_font_size_tablet=”25px” header_4_font_size_phone=”17px” header_4_font_size_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content”]\n

REQUEST DETAILED INFORMATION ABOUT THIS PROGRAM<\/h2>\n[\/et_pb_text][et_pb_button button_url=”https:\/\/www.iriarteuniversidad.es\/en\/admission\/information-interview-reservation\/” url_new_window=”on” button_text=”REQUEST INFORMATION” button_alignment=”center” button_alignment_tablet=”center” button_alignment_phone=”center” button_alignment_last_edited=”on|tablet” module_class=”force-dark-hover” _builder_version=”4.27.4″ _module_preset=”default” custom_button=”on” button_text_size=”13px” button_bg_color=”#ffffff” button_border_width=”1px” button_border_color=”#333333″ button_border_radius=”0px” button_letter_spacing=”0px” button_font=”Montserrat|800||on|||||” custom_padding=”16px|62px|16px|62px|true|true” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” button_text_size_tablet=”13px” button_text_size_phone=”12px” button_text_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”05_master_europeo_marketing_intern_mas_info” _builder_version=”4.22.2″ _module_preset=”default” background_image=”https:\/\/www.iriarteuniversidad.es\/en\/wp-content\/uploads\/2021\/01\/MENU-MARKETING.jpg” custom_padding=”111px||111px||true|false” custom_padding_tablet=”100px||100px||true|false” custom_padding_phone=”100px||100px||true|false” background_last_edited=”on|phone” background_position_tablet=”center_left” global_module=”24562″ saved_tabs=”all” collapsed=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”85%” max_width=”1800px” custom_padding=”||5px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ header_font=”|800|||||||” header_text_color=”#ffffff” header_font_size=”31px” header_letter_spacing=”1px” header_line_height=”1.2em” header_2_font=”|800|||||||” header_2_text_color=”#ffffff” header_2_font_size=”2.2vw” header_2_letter_spacing=”1px” text_orientation=”center” header_text_align_tablet=”” header_text_align_phone=”center” header_text_align_last_edited=”on|desktop” header_font_size_tablet=”36px” header_font_size_phone=”28px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”5vw” header_2_font_size_phone=”6.3vw” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]\n

MORE ABOUT THIS INTERNATIONAL MASTER’S DEGREE<\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”1″ module_class=”disable-mobile-menu” _builder_version=”4.16″ _module_preset=”default” custom_margin=”|auto|||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_menu menu_id=”22″ menu_style=”centered” active_link_color=”#ffffff” admin_label=”Menu 2″ module_class=”menu-oferta-academica blanco” _builder_version=”4.16″ menu_font=”Montserrat|800||on|||||” menu_text_color=”rgba(255,255,255,0.52)” menu_font_size=”15px” background_enable_color=”off” background_layout=”dark” module_alignment=”right” custom_margin=”||||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” menu_font_size_tablet=”15px” menu_font_size_phone=”13px” menu_font_size_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_menu][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”MASTER DISCOVER MORE SYLLABUS” _builder_version=”4.27.4″ background_enable_color=”off” custom_padding=”111px||111px||true|” border_width_top=”1px” border_color_top=”#e2e2e2″ global_colors_info=”{}” global_module=”31136″ theme_builder_area=”post_content”][et_pb_row _builder_version=”4.16″ width=”85%” custom_padding=”5px||10px|||” animation_style=”slide” animation_direction=”right” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.23.1″ header_font=”|800|||||||” header_text_color=”#333333″ header_font_size=”42px” header_letter_spacing=”1px” header_line_height=”1.2em” header_2_font=”|800|||||||” header_2_font_size=”42px” header_text_align_tablet=”” header_text_align_phone=”center” header_text_align_last_edited=”on|desktop” header_font_size_tablet=”36px” header_font_size_phone=”28px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”36px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]\n

DISCOVER MORE<\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.16″ width=”85%” custom_padding=”58px||0px|||” animation_style=”slide” animation_direction=”bottom” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_3″ _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_blurb title=”BUDAPEST, HUNGARY” image=”https:\/\/www.iriarteuniversidad.es\/en\/wp-content\/uploads\/2021\/01\/BUDAPEST-PEQUENO.jpg” content_max_width=”630px” _builder_version=”4.23.2″ header_font=”|800||on|||||” header_font_size=”18px” header_line_height=”1.3em” body_font=”Old Standard TT||||||||” body_font_size=”18px” body_line_height=”1.6em” header_font_size_tablet=”” header_font_size_phone=”” header_font_size_last_edited=”on|tablet” header_line_height_tablet=”1.3em” header_line_height_phone=”1.3em” header_line_height_last_edited=”on|tablet” body_font_size_tablet=”” body_font_size_phone=”” body_font_size_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content”]\n

Reflected in the Danube, the capital of Hungary maintains the charm of its spas and thermal springs, the rapture of B\u00e9la Bart\u00f3k’s music and a European atmosphere.<\/p>\n

 <\/p>\n

GO NOW<\/span><\/a><\/h6>\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_blurb title=”PESCARA, ITALY” image=”https:\/\/www.iriarteuniversidad.es\/en\/wp-content\/uploads\/2021\/01\/PESCARA-PEQUENO.jpg” content_max_width=”630px” _builder_version=”4.23.2″ header_font=”|800||on|||||” header_font_size=”18px” header_line_height=”1.3em” body_font=”Old Standard TT||||||||” body_font_size=”18px” body_line_height=”1.6em” header_font_size_tablet=”” header_font_size_phone=”” header_font_size_last_edited=”on|tablet” header_line_height_tablet=”1.3em” header_line_height_phone=”1.3em” header_line_height_last_edited=”on|tablet” body_font_size_tablet=”” body_font_size_phone=”” body_font_size_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content”]\n

Sun, sea, sport and action are the key words of the province of Pescara, a mixture of nature, suggestive landscapes and sports.<\/p>\n

 <\/p>\n

GO NOW<\/span><\/a><\/h6>\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_blurb title=”CORK, IRELAND” image=”https:\/\/www.iriarteuniversidad.es\/en\/wp-content\/uploads\/2021\/01\/CORK-PEQUENO.jpg” content_max_width=”630px” _builder_version=”4.23.2″ header_font=”|800||on|||||” header_font_size=”18px” header_line_height=”1.3em” body_font=”Old Standard TT||||||||” body_font_size=”18px” body_line_height=”1.6em” header_font_size_tablet=”” header_font_size_phone=”” header_font_size_last_edited=”on|tablet” header_line_height_tablet=”1.3em” header_line_height_phone=”1.3em” header_line_height_last_edited=”on|tablet” body_font_size_tablet=”” body_font_size_phone=”” body_font_size_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content”]\n

One of the liveliest cities on the island, with riverside walks, fantastic pubs and original and unforgettable experiences.<\/p>\n

 <\/p>\n

GO NOW<\/span><\/a><\/h6>\n[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

EUROPEAN MASTERINTERNATIONAL AND DIGITALMARKETING Professionals with creative and management skills.Home<\/a><\/span> > Syllabus<\/span><\/span> EUROPEAN MASTERINTERNATIONAL AND DIGITAL MARKETINGDESIGN YOUR OWN PROGRAM Choose the country, the university and which subjects to take in each semester Iriarte’s European Masters are flexible and allow you to design the itinerary that best suits your interests and previous training, and you can also […]<\/p>\n","protected":false},"author":1,"featured_media":7077,"parent":7266,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_joinchat":[],"footnotes":""},"difl_page_category":[],"class_list":["post-6518","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nEuropean Master International and Digital Marketing - Syllabus - Iriarte International University College<\/title>\n<meta name=\"description\" content=\"Creative strategy and execution in a digital environment. 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