{"id":30784,"date":"2025-01-18T12:07:51","date_gmt":"2025-01-18T12:07:51","guid":{"rendered":"https:\/\/www.iriarteuniversidad.es\/en\/?page_id=30784"},"modified":"2025-01-28T15:49:19","modified_gmt":"2025-01-28T15:49:19","slug":"bachelors-double-degree-in-marketing-advertising-and-international-tourism-management-syllabus","status":"publish","type":"page","link":"https:\/\/www.iriarteuniversidad.es\/en\/studies\/bachelors-double-degree-in-marketing-advertising-and-international-tourism-management\/bachelors-double-degree-in-marketing-advertising-and-international-tourism-management-syllabus\/","title":{"rendered":"Bachelor\u00b4s Double Degree in Marketing, Advertising and International Tourism Management – Syllabus"},"content":{"rendered":"[et_pb_section fb_built=”1″ custom_padding_last_edited=”off|desktop” admin_label=”CABECERO DOBLE GRADO MARKETING Y TURISMO” _builder_version=”4.27.0″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_stops=”rgba(30,21,6,0.16) 0%|rgba(30,21,6,0.16) 100%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”rgba(30,21,6,0.16)” background_color_gradient_end=”rgba(30,21,6,0.16)” background_image=”https:\/\/www.iriarteuniversidad.es\/en\/wp-content\/uploads\/2025\/01\/FOTO-PORTADA-MARKEING-Y-TURISMO.jpg” background_position=”top_center” background_blend=”multiply” custom_padding=”74px|||||” custom_padding_tablet=”200px||200px||true|false” custom_padding_phone=”100px||100px||true|false” background_color_gradient_stops_tablet=”rgba(30,21,6,0.16) 0%|rgba(30,21,6,0.16) 100%” background_color_gradient_stops_phone=”rgba(30,21,6,0.16) 0%|rgba(30,21,6,0.16) 100%” custom_css_main_element=”height: calc(90vh – 274px);||display: flex;||flex-direction: column;||justify-content: center;||min-height: 41rem;||” global_module=”30655″ saved_tabs=”all” collapsed=”on” global_colors_info=”{}” custom_css_main_element_last_edited=”on|desktop” custom_css_main_element_tablet=”height: calc(90vh – 274px);||display: flex;||flex-direction: column;||justify-content: center;||min-height: 41rem;||” custom_css_main_element_phone=”height: calc(90vh – 274px);||display: flex;||flex-direction: column;||justify-content: center;||min-height: 41rem;||”][et_pb_row _builder_version=”4.16″ _module_preset=”default” transform_translate=”0px|-70px” transform_translate_linked=”off” max_width=”1366px” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.iriarteuniversidad.es\/en\/wp-content\/uploads\/2020\/11\/logos-institucionales.png” title_text=”logos-institucionales” align=”center” admin_label=”Imagen” _builder_version=”4.16″ _module_preset=”default” width=”45%” width_tablet=”71%” width_phone=”100%” width_last_edited=”on|phone” max_width=”100%” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][et_pb_text content_tablet=”<\/p>\n

\n

GRADO EN MARKETING<\/h1>\n

GRADO EN TURISMO INTERNACIONAL<\/h1>\n

Doble titulaci\u00f3n oficial internacional con pr\u00e1cticas profesionales remuneradas desde primero.<\/p>\n

” content_phone=”<\/p>\n

GRADO EN MARKETING + GRADO EN TURISMO INTERNACIONAL<\/h1>\n

Doble titulaci\u00f3n oficial internacional con pr\u00e1cticas profesionales remuneradas desde primero.<\/p>\n

” content_last_edited=”off|phone” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Old Standard TT||||||||” text_font_size=”26px” text_line_height=”1.6em” header_font=”Montserrat|800|||||||” header_text_align=”center” header_font_size=”3.1vw” text_orientation=”center” background_layout=”dark” text_font_size_tablet=”27px” text_font_size_phone=”22px” text_font_size_last_edited=”on|desktop” text_line_height_tablet=”1.4em” text_line_height_phone=”1.1em” text_line_height_last_edited=”on|phone” header_text_align_tablet=”” header_text_align_phone=”center” header_text_align_last_edited=”on|phone” header_font_size_tablet=”6.8vw” header_font_size_phone=”9vw” header_font_size_last_edited=”on|phone” text_orientation_tablet=”” text_orientation_phone=”center” text_orientation_last_edited=”on|phone” global_colors_info=”{}”]\n

BACHELOR\u00b4S DEGREE IN MARKETING & ADVERTISING<\/h1>\n

BACHELOR\u00b4S DEGREE IN INTERNATIONAL TOURISM MANAGEMENT<\/h1>\n

Official double international degree with paid internships from the first year.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”00_seccion_sub_menu_gris” module_class=”contenedor-menu-gris” _builder_version=”4.22.2″ background_color=”#5d5d5f” custom_padding=”0px||0px||false|false” animation_style=”fade” animation_direction=”bottom” global_module=”23829″ saved_tabs=”all” collapsed=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”6px||3px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_menu menu_id=”10″ active_link_color=”#000000″ dropdown_menu_bg_color=”#FFFFFF” mobile_menu_bg_color=”#FFFFFF” _builder_version=”4.23.1″ _module_preset=”default” menu_font=”|300||on|||||” menu_text_color=”rgba(255,255,255,0.91)” menu_font_size=”12px” menu_letter_spacing=”1.1px” background_enable_color=”off” text_orientation=”right” custom_padding=”1px||1px||true|false” menu_text_color_tablet=”#000000″ menu_text_color_phone=”#000000″ menu_text_color_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_menu][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” disabled_on=”off|off|off” admin_label=”INFORMACI\u00d3N DOBLE GRADO MARKETING Y TURISMO” _builder_version=”4.27.0″ background_color=”#ffffff” custom_padding=”62px||111px||false|false” custom_padding_tablet=”30px||111px||false|false” custom_padding_phone=”50px||111px||false|false” global_module=”30656″ saved_tabs=”all” collapsed=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ max_width=”1366px” custom_padding=”0px||2px|||” animation_style=”fade” animation_direction=”bottom” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ header_font=”Montserrat|800|||||||” header_text_color=”#333333″ header_font_size=”3.55vw” header_text_align_tablet=”” header_text_align_phone=”center” header_text_align_last_edited=”on|phone” header_font_size_tablet=”50px” header_font_size_phone=”36px” header_font_size_last_edited=”on|desktop” text_orientation_tablet=”center” text_orientation_phone=”center” text_orientation_last_edited=”on|phone” global_colors_info=”{}”]\n

Home<\/a><\/span> > Syllabus<\/span><\/span><\/div>\n

BACHELOR DOUBLE DEGREE IN MARKETING, ADVERTISING AND INTERNATIONAL TOURISM MANAGEMENT<\/h1>\n[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_font=”|800|||||||” header_2_text_color=”#333333″ header_2_font_size=”2vw” header_2_line_height=”1.4em” custom_margin=”-35px||||false|false” header_2_text_align_tablet=”center” header_2_text_align_phone=”center” header_2_text_align_last_edited=”on|desktop” header_2_font_size_tablet=”20px” header_2_font_size_phone=”13px” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}”]\n

DUAL TRAINING IN COMPANIES WITH INTERNATIONAL ITINERARY AND HIGH COMPETENCE IN LANGUAGES AND TECHNOLOGY<\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_6,1_6,1_6,1_6,1_6,1_6″ make_equal=”on” custom_padding_last_edited=”on|phone” admin_label=”Banner Certifications Bachelor” _builder_version=”4.27.4″ _module_preset=”default” width_tablet=”49%” width_phone=”24%” width_last_edited=”on|phone” max_width=”1366px” custom_padding=”22px||51px|||” custom_padding_tablet=”18px||45px||false|false” custom_padding_phone=”20px||37px||false|false” animation_style=”fade” global_module=”29884″ collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_6″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.iriarteuniversidad.es\/en\/wp-content\/uploads\/2024\/05\/AMADEUS.jpg” title_text=”AMADEUS” url=”https:\/\/www.iriarteuniversidad.es\/oferta-academica\/cursos-certificados\/amadeus\/” url_new_window=”on” 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A MULTI-DISCIPLINARY
PROGRAM<\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” max_width=”1366px” custom_padding=”8px||30px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n

A trav\u00e9s de un apredizaje pr\u00e1ctico, los alumnos logran tener un equilibrio adecuado entre los componentes acad\u00e9micos del programa y los proyectos aplicados al mundo real<\/span><\/p>\n

” content_phone=”<\/p>\n

A trav\u00e9s de un apredizaje pr\u00e1ctico, los alumnos logran tener un equilibrio adecuado entre los componentes acad\u00e9micos del programa y los proyectos aplicados al mundo real<\/span><\/p>\n

” content_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Old Standard TT||||||||” text_font_size=”25px” text_line_height=”1.3em” custom_margin=”||-9px||false|false” text_font_size_tablet=”22px” text_font_size_phone=”19px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]\n

Through hands-on learning, students achieve an appropriate balance between the academic components of the program and real-world applied projects.<\/span><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.16″ max_width=”1366px” custom_padding=”11px||0px|||” animation_style=”fade” animation_direction=”bottom” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Roboto Condensed||||||||” text_text_color=”#727274″ text_font_size=”20px” text_line_height=”1.4em” custom_margin=”-17px||||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”0px|120px|||false|false” custom_padding_tablet=”|5px|||false|false” custom_padding_phone=”|5px|||false|false” custom_padding_last_edited=”on|tablet” text_font_size_tablet=”18px” text_font_size_phone=”16px” text_font_size_last_edited=”on|desktop” header_font_size_tablet=”” header_font_size_phone=”” header_font_size_last_edited=”on|phone” text_orientation_tablet=”” text_orientation_phone=”left” text_orientation_last_edited=”on|phone” global_colors_info=”{}”]\n

The curriculum of the programm is designed to make young professionals capable of facing global challenges and to help them develop the skills they need to succeed in the business world. This balance helps them develop profiles that adapt to the new trends of the complex working world they will face after completing their program.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”DOWNLOAD THE PDF PROGRAM” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”111px||111px||true|” custom_padding_tablet=”” custom_padding_phone=”0px||0px||true|false” global_module=”30363″ collapsed=”on” global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_stops=”rgba(120,110,95,0.3) 0%|rgba(120,110,95,0.31) 100%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”rgba(120,110,95,0.3)” background_color_gradient_end=”rgba(120,110,95,0.31)” background_image=”https:\/\/www.iriarteuniversidad.es\/en\/wp-content\/uploads\/2021\/01\/BANNER-PROGRAMA-GRADO.jpg” background_blend=”multiply” width=”85%” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” custom_margin=”||||false|false” custom_padding=”251px||251px||true|false” custom_padding_tablet=”150px||150px||true|false” custom_padding_phone=”150px||150px||true|false” background_last_edited=”on|desktop” background_position_tablet=”center_left” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”https:\/\/www.iriarteuniversidad.es\/en\/admission\/information-interview-reservation\/” url_new_window=”on” button_text=”DOWNLOAD THE PDF PROGRAM” button_alignment=”center” button_alignment_tablet=”center” button_alignment_phone=”center” button_alignment_last_edited=”on|tablet” admin_label=”DOWNLOAD THE PDF PROGRAM” module_class=”force-dark-hover” _builder_version=”4.27.4″ _module_preset=”default” custom_button=”on” button_text_size=”13px” button_bg_color=”#ffffff” button_border_width=”0px” button_border_color=”#68013d” button_border_radius=”0px” button_letter_spacing=”0px” button_font=”Montserrat|800||on|||||” custom_padding=”16px|35px|16px|35px|true|true” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” button_text_size_tablet=”14px” button_text_size_phone=”12px” button_text_size_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” background_color=”#f6f6f7″ custom_padding=”111px||111px||true|false” border_color_bottom=”#d6d6d6″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ max_width=”1366px” custom_padding=”2px||2px|||” animation_style=”fade” animation_direction=”bottom” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ header_font=”Montserrat|800|||||||” header_font_size=”90px” header_2_font=”Montserrat|800|||||||” header_2_text_color=”#333333″ header_2_font_size=”2.2vw” header_2_line_height=”1.3em” header_font_size_tablet=”47px” header_font_size_phone=”32px” header_font_size_last_edited=”on|desktop” header_2_text_align_tablet=”” header_2_text_align_phone=”left” header_2_text_align_last_edited=”on|phone” header_2_font_size_tablet=”5vw” header_2_font_size_phone=”7vw” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]\n

SYLLABUS<\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”4″ _builder_version=”4.27.0″ _module_preset=”default” max_width=”1366px” custom_padding=”60px||1px|||” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_toggle title=”FIRST YEAR” open_toggle_background_color=”rgba(0,0,0,0)” closed_toggle_text_color=”#333333″ closed_toggle_background_color=”rgba(0,0,0,0)” _builder_version=”4.27.4″ _module_preset=”default” title_level=”h4″ title_font=”|800||on|||||” title_font_size=”26px” title_line_height=”1.3em” closed_title_font=”|800||on|||||” closed_title_font_size=”26px” closed_title_line_height=”1.3em” body_font=”Montserrat|800|||||||” body_text_color=”#757575″ body_font_size=”18px” body_line_height=”1.8em” custom_margin=”||50px||false|false” title_font_size_tablet=”25px” title_font_size_phone=”22px” title_font_size_last_edited=”on|phone” closed_title_font_size_tablet=”25px” closed_title_font_size_phone=”22px” closed_title_font_size_last_edited=”on|phone” body_font_size_tablet=”” body_font_size_phone=”14px” body_font_size_last_edited=”on|phone” global_colors_info=”{}”]\n

 <\/p>\n

FALL SEMESTER<\/span><\/p>\n

\n

ECONOMICS<\/span><\/p>\n

\n

STATISTICS<\/span><\/p>\n

\n

SOCIOLOGY<\/span><\/p>\n

\n

BUSINESS ADMINISTRATION<\/span><\/p>\n

\n

PRIVATE LAW<\/span><\/p>\n

\n

GERMAN<\/span><\/p>\n

\n

 <\/p>\n

 <\/p>\n

SPRING SEMESTER<\/span><\/p>\n

\n

GEOGRAPHY OF THE CONTEMPORARY WORLD<\/span><\/p>\n

\n

ANTHROPOLOGY AND TOURISM<\/span><\/p>\n

\n

TUR\u00cdSTICA I ENGLISH I<\/span><\/p>\n

\n

MARKET STRUCTURES<\/span><\/p>\n

\n

COMMERCIAL LAW<\/span><\/p>\n

\n

GERMAN<\/span><\/p>\n

\n

 <\/p>\n

MICROSOFT EXCEL FINANCIAL SOFTWARE COURSE\u00a0<\/span><\/p>\n

ENGLISH CERTIFICATE B1 \/ B2 \/ C1<\/span><\/p>\n

FIRST PROFESSIONAL INTERNSHIPS<\/span><\/p>\n

 <\/p>\n[\/et_pb_toggle][et_pb_toggle title=”SECOND YEAR” open_toggle_background_color=”rgba(0,0,0,0)” closed_toggle_text_color=”#333333″ closed_toggle_background_color=”rgba(0,0,0,0)” _builder_version=”4.27.4″ _module_preset=”default” title_level=”h4″ title_font=”|800||on|||||” title_font_size=”26px” title_line_height=”1.3em” closed_title_font=”|800||on|||||” closed_title_font_size=”26px” closed_title_line_height=”1.3em” body_font=”Montserrat|800|||||||” body_text_color=”#757575″ body_font_size=”18px” body_line_height=”1.8em” custom_margin=”||50px||false|false” custom_padding=”0px||||false|false” title_font_size_tablet=”25px” title_font_size_phone=”22px” title_font_size_last_edited=”on|phone” closed_title_font_size_tablet=”25px” closed_title_font_size_phone=”22px” closed_title_font_size_last_edited=”on|phone” body_font_size_tablet=”” body_font_size_phone=”14px” body_font_size_last_edited=”on|phone” global_colors_info=”{}”]\n

 <\/p>\n

FALL SEMESTER<\/span><\/p>\n

\n

GEOGRAPHICAL HERITAGE<\/span><\/p>\n

\n

GERMAN I<\/span><\/p>\n

\n

ENGLISH II<\/span><\/p>\n

\n

CULTURAL HERITAGE<\/span><\/p>\n

\n

MARKETING<\/span><\/p>\n

\n

 <\/p>\n

 <\/p>\n

SPRING SEMESTER<\/span><\/p>\n

\n

FINANCIAL ACCOUNTING<\/span><\/p>\n

\n

GERMAN II<\/span><\/p>\n

\n

ENGLISH III<\/span><\/p>\n

\n

BUSINESS MANAGEMENT<\/span><\/p>\n

\n

ADMINISTRATIVE LAW<\/span><\/p>\n

\n

 <\/p>\n

SECOND PROFESSIONAL INTERNSHIPS<\/span><\/p>\n

 <\/p>\n

 <\/p>\n[\/et_pb_toggle][et_pb_toggle title=”THIRD YEAR” open_toggle_background_color=”rgba(0,0,0,0)” closed_toggle_text_color=”#333333″ closed_toggle_background_color=”rgba(0,0,0,0)” _builder_version=”4.27.4″ _module_preset=”default” title_level=”h4″ title_font=”|800||on|||||” title_font_size=”26px” title_line_height=”1.3em” closed_title_font=”|800||on|||||” closed_title_font_size=”26px” closed_title_line_height=”1.3em” body_font=”Montserrat|800|||||||” body_text_color=”#757575″ body_font_size=”18px” body_line_height=”1.8em” custom_margin=”||45px||false|false” custom_padding=”0px||||false|false” title_font_size_tablet=”25px” title_font_size_phone=”22px” title_font_size_last_edited=”on|desktop” closed_title_font_size_tablet=”25px” closed_title_font_size_phone=”22px” closed_title_font_size_last_edited=”on|phone” body_font_size_tablet=”” body_font_size_phone=”14px” body_font_size_last_edited=”on|phone” global_colors_info=”{}”]\n

 <\/p>\n

FALL SEMESTER<\/span><\/p>\n

\n

ACCOUNTING<\/span><\/p>\n

\n

GERMAN III<\/span><\/p>\n

\n

ENGLISH IV<\/span><\/p>\n

\n

PRODUCTION PROCESSES AND OPERATIONS<\/span><\/p>\n

\n

COMMERCIAL RESEARCH<\/span><\/p>\n

\n

 <\/p>\n

 <\/p>\n

SPRING SEMESTER<\/span><\/p>\n

\n

TERRITORIAL MANAGEMENT OF TOURIST DESTINATIONS<\/span><\/p>\n

\n

HUMAN RESOURCES MANAGEMENT<\/span><\/p>\n

\n

PUBLIC MANAGEMENT OF TOURIST RESOURCES<\/span><\/p>\n

\n

INFORMATION SYSTEMS FOR BUSINESS MANAGEMENT<\/span><\/p>\n

\n

DESTINATION AND TOURIST PRODUCT PROMOTION<\/span><\/p>\n

\n

 <\/p>\n

OFFCIAL CERTIFICATION IN AMADEUS RESERVATION SYSTEM<\/span><\/p>\n

GERMAN CERTIFICATION A2\/B1 PR\u00dcFUNGSTRAINING<\/span><\/p>\n

THIRD PROFESSIONAL INTERNSHIPS<\/span><\/p>\n

 <\/p>\n

 <\/p>\n[\/et_pb_toggle][et_pb_toggle title=”FOURTH YEAR” open_toggle_background_color=”rgba(0,0,0,0)” closed_toggle_text_color=”#333333″ closed_toggle_background_color=”rgba(0,0,0,0)” _builder_version=”4.27.4″ _module_preset=”default” title_level=”h4″ title_font=”|800||on|||||” title_font_size=”26px” title_line_height=”1.3em” closed_title_font=”|800||on|||||” closed_title_font_size=”26px” closed_title_line_height=”1.3em” body_font=”Montserrat|800|||||||” body_text_color=”#757575″ body_font_size=”18px” body_line_height=”1.8em” custom_margin=”||||false|false” custom_padding=”||||false|false” title_font_size_tablet=”25px” title_font_size_phone=”22px” title_font_size_last_edited=”on|phone” closed_title_font_size_tablet=”25px” closed_title_font_size_phone=”22px” closed_title_font_size_last_edited=”on|phone” body_font_size_tablet=”” body_font_size_phone=”14px” body_font_size_last_edited=”on|phone” global_colors_info=”{}”]\n

 <\/p>\n

FALL SEMESTER<\/span><\/p>\n

\n

FINANCIAL MANAGEMENT<\/span><\/p>\n

\n

ARCHEOLOGICAL HERITAGE<\/span><\/p>\n

\n

STRATEGIC MANAGEMENT<\/span><\/p>\n

\n

TOURIST POLICIES<\/span><\/p>\n

\n

SUSTAINABLE DEVELOPMENT<\/span><\/p>\n

\n

DEGREE\u00b4S THESIS<\/span><\/p>\n

\n

 <\/p>\n

SAP EXECUTIVE AND FINANCIAL MANAGEMENT COURSE<\/span><\/p>\n

SPECIALIZATION IN EVENTS, PUBLIC RELATIONS AND PROTOCOL<\/span><\/p>\n

SALES REVENUE MANAGEMENT COURSE<\/span><\/p>\n

 <\/p>\n

SPRING SEMESTER<\/span><\/p>\n

\n

RESEARCH METHODOLOGY<\/span><\/p>\n

\n

THEORETICAL RESEARCH METHODOLOGY<\/span><\/p>\n

\n

COMPOSITION AND COLOR RESEARCH<\/span><\/p>\n

\n

INFOGRAPHICS AND DESIGN<\/span><\/p>\n

\n

VISUAL COMMUNICATION<\/span><\/p>\n

\n

 <\/p>\n

FOURTH PROFESSIONAL INTERNSHIPS<\/span><\/p>\n[\/et_pb_toggle][et_pb_toggle title=”FIFTH YEAR” open_toggle_background_color=”rgba(0,0,0,0)” closed_toggle_text_color=”#333333″ closed_toggle_background_color=”rgba(0,0,0,0)” _builder_version=”4.27.4″ _module_preset=”default” title_level=”h4″ title_font=”|800||on|||||” title_font_size=”26px” title_line_height=”1.3em” closed_title_font=”|800||on|||||” closed_title_font_size=”26px” closed_title_line_height=”1.3em” body_font=”Montserrat|800|||||||” body_text_color=”#757575″ body_font_size=”18px” body_line_height=”1.8em” custom_margin=”||||false|false” custom_padding=”0px||||false|false” custom_padding_tablet=”16px||||false|false” custom_padding_phone=”16px||||false|false” custom_padding_last_edited=”on|desktop” title_font_size_tablet=”25px” title_font_size_phone=”22px” title_font_size_last_edited=”on|phone” closed_title_font_size_tablet=”25px” closed_title_font_size_phone=”22px” closed_title_font_size_last_edited=”on|phone” body_font_size_tablet=”” body_font_size_phone=”14px” body_font_size_last_edited=”on|phone” global_colors_info=”{}”]\n

 <\/p>\n

FALL SEMESTER<\/span><\/p>\n

\n

ADVERTISING PRODUCTION TECHNOLOGIES<\/span><\/p>\n

\n

WEB DEVELOPMENT AND DESIGN<\/span><\/p>\n

\n

COMPUTER PUBLISHING SYSTEMS \/ DESIGN AND MANAGEMENT OF MARKETING PROJECTS<\/span><\/p>\n

\n

BRAND CREATION<\/span><\/p>\n

\n

DEVELOPMENT OF AUDIOVISUAL PRODUCTS<\/span><\/p>\n

\n

FINAL DEGREE PROJECT<\/span><\/p>\n

\n

 <\/p>\n

FIFTH PROFESSIONAL INTERNSHIPS<\/span><\/p>\n[\/et_pb_toggle][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”CUADRO ECTS DOBLE GRADO” _builder_version=”4.27.4″ text_font_size=”13px” text_letter_spacing=”1px” text_line_height=”1.2em” custom_margin_tablet=”90px||||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” animation_style=”slide” animation_direction=”bottom” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” global_module=”30563″ saved_tabs=”all” global_colors_info=”{}”]\n

\n\n\n\n\n\n\n\n\n\n\n\n\n
Credits<\/td>\n<\/tr>\n<\/thead>\n
\u00a0<\/td>\n\u00a0<\/td>\n<\/tr>\n
COMPULSORY SUBJECTS<\/td>\n270<\/td>\n<\/tr>\n
ELECTIVE SUBJECTS<\/td>\n12<\/td>\n<\/tr>\n
PROFESSIONAL INTERNSHIPS<\/td>\n36<\/td>\n<\/tr>\n
DEGREE\u00b4S THESIS<\/td>\n12<\/td>\n<\/tr>\n
\n

COMPLEMENTARY OFFICIAL CERTIFICATIONS<\/p>\n

 <\/p>\n<\/td>\n

\u00a0<\/td>\n<\/tr>\n<\/tbody>\n
CREDITS REQUIRED FOR THE DOUBLE DEGREE<\/td>\n330<\/td>\n<\/tr>\n<\/tfoot>\n<\/table>\n<\/div>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ background_color=”#ffffff” custom_padding=”111px||111px||true|” border_width_bottom=”1px” border_color_bottom=”#b7b7b7″ global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”4″ _builder_version=”4.16″ width=”85%” custom_padding=”0px||0px|||” animation_style=”slide” animation_direction=”bottom” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_blurb title=”FIRST YEAR” image=”https:\/\/www.iriarteuniversidad.es\/en\/wp-content\/uploads\/2025\/01\/PRIMERO.jpg” content_max_width=”934px” _builder_version=”4.27.4″ header_font=”|800|||||||” header_text_color=”#88278d” header_font_size=”15px” header_line_height=”2.6em” body_font=”Old Standard TT||||||||” body_line_height=”1.6em” global_colors_info=”{}”]\n

The curriculum of the International Double Degree in Marketing, Advertising and International Tourism Management aims to train managers for the world of business and communication. Thus, from the first year you will be able to see that, along with subjects specific to the training of marketing, communication and business management, there are other subjects that provide certain specific multidisciplinary knowledge from other branches of the social sciences that are of practical application for these executives. In addition, you will continue to advance in the knowledge of English and you will have the exclusive training provided by our center with the financial software Excel. In the summer months, we invite you to spend some time getting started with real internships in companies, the best CV is prepared in time.<\/p>\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_blurb title=”SECOND YEAR” image=”https:\/\/www.iriarteuniversidad.es\/en\/wp-content\/uploads\/2025\/01\/SEGUNDO.jpg” content_max_width=”934px” _builder_version=”4.27.4″ header_font=”|800|||||||” header_text_color=”#88278d” header_font_size=”15px” header_line_height=”2.6em” body_font=”Old Standard TT||||||||” body_line_height=”1.6em” custom_margin_tablet=”80px||||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”]\n

In this course you will begin the study of subjects related to marketing and communication and tourism activities (Tourism Business Management, Marketing, Law,…), and you will continue with English. You will also learn the importance of natural resources and cultural heritage for the tourism sector. You will be able to start doing part of your academic training in one of the more than 70 Erasmus destinations all over Europe. More than 300 companies are waiting for you to continue with your internship, and we recommend you to think about a destination outside Spain, broaden your horizons.<\/p>\n[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”4″ custom_padding_last_edited=”on|desktop” _builder_version=”4.16″ width=”85%” custom_padding=”130px||2px|||” custom_padding_tablet=”80px||||false|false” custom_padding_phone=”” animation_style=”slide” animation_direction=”bottom” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_blurb title=”THIRD YEAR” image=”https:\/\/www.iriarteuniversidad.es\/en\/wp-content\/uploads\/2024\/07\/TERCERO-1.jpg” content_max_width=”934px” _builder_version=”4.27.4″ header_font=”|800|||||||” header_text_color=”#88278d” header_font_size=”15px” header_line_height=”2.6em” body_font=”Old Standard TT||||||||” body_line_height=”1.6em” global_colors_info=”{}”]\n

This is the course in which you will continue to expand your training in more specific sectors of business activities (Human Resources, Operations and Processes, Management Systems…). Iriarte has made an important commitment to incorporate cutting-edge training on the sector’s own computer systems (Amadeus). Most of the students dedicate at least one term to an Erasmus stay. It is advisable that you are encouraged to obtain language certifications, for which Iriarte offers specific training.<\/p>\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”FOURTH YEAR” image=”https:\/\/www.iriarteuniversidad.es\/en\/wp-content\/uploads\/2024\/07\/CUARTO.jpg” content_max_width=”934px” _builder_version=”4.27.4″ header_font=”|800|||||||” header_text_color=”#88278d” header_font_size=”15px” header_line_height=”2.6em” body_font=”Old Standard TT||||||||” body_line_height=”1.6em” custom_margin_tablet=”80px||||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|phone” global_colors_info=”{}”]\n

Iriarte offers the possibility of homologating some electives with the courses of Events, Protocol and Public Relations taught by professionals and experts in the field. You will also have included courses in digital management and financial management (SAP) and the pricing and sales software Revenue Management. The second four-month period is dedicated to specific Marketing subjects. Depending on the chosen itinerary, you will also be able to choose to do your final thesis and expand your internship catalog, which you can extend during some of the summer months. Our ultimate goal is that you leave Iriarte with a double official degree and a solid education, but also with extensive and varied internship experiences, stays in foreign universities, certified languages and specific complementary training that is highly valued by companies. We want graduates who make a difference.<\/p>\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_blurb title=”FIFTH YEAR” image=”https:\/\/www.iriarteuniversidad.es\/en\/wp-content\/uploads\/2025\/01\/QUINTO.jpg” content_max_width=”934px” _builder_version=”4.27.4″ header_font=”|800|||||||” header_text_color=”#88278d” header_font_size=”15px” header_line_height=”2.6em” body_font=”Old Standard TT||||||||” body_line_height=”1.6em” custom_margin_tablet=”80px||||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|phone” global_colors_info=”{}”]\n

This last course, of only one term, will be entirely focused on marketing and communication subjects with international profile: Visual Communication, Web Development and Design, Branding, etc. Also during this first and last four-month period it will be necessary to complete the Final Project specific to the Marketing area in order to obtain and complete the International Double Degree. From the end of January, at the end of the last exams and assignments, the fifth and last professional internships can be carried out, adding up to a total of 15\/18 months of real experience in companies from the first year.<\/p>\n[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” background_enable_image=”off” background_blend=”multiply” width=”100%” max_width=”2560px” custom_padding=”111px||111px||true|false” global_module=”30350″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”REQUEST DETAILED INFORMATION ABOUT THIS DEGREE” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Roboto Condensed||||||||” text_font_size=”26px” text_line_height=”1.8em” header_2_font=”|800|||||||” header_2_text_color=”#333333″ header_2_font_size=”1.8vw” header_2_line_height=”1.2em” header_4_font=”Old Standard TT||||||||” header_4_font_size=”29px” header_4_line_height=”2.5em” background_layout=”dark” custom_margin=”||22px||false|false” custom_margin_tablet=”||50px||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”|200px|0px|200px|false|true” custom_padding_tablet=”|50px||50px|true|true” custom_padding_phone=”|20px||20px|true|true” custom_padding_last_edited=”on|phone” text_font_size_tablet=”21px” text_font_size_phone=”19px” text_font_size_last_edited=”on|desktop” header_2_font_size_tablet=”3.5vw” header_2_font_size_phone=”5.1vw” header_2_font_size_last_edited=”on|phone” header_4_font_size_tablet=”25px” header_4_font_size_phone=”17px” header_4_font_size_last_edited=”on|tablet” global_colors_info=”{}”]\n

REQUEST DETAILED INFORMATION ABOUT THIS PROGRAM<\/h2>\n[\/et_pb_text][et_pb_button button_url=”https:\/\/www.iriarteuniversidad.es\/en\/admission\/information-interview-reservation\/” url_new_window=”on” button_text=”REQUEST INFORMATION” button_alignment=”center” button_alignment_tablet=”center” button_alignment_phone=”center” button_alignment_last_edited=”on|tablet” module_class=”force-dark-hover” _builder_version=”4.27.4″ _module_preset=”default” custom_button=”on” button_text_size=”13px” button_bg_color=”#ffffff” button_border_width=”1px” button_border_color=”#333333″ button_border_radius=”0px” button_letter_spacing=”0px” button_font=”Montserrat|800||on|||||” custom_padding=”16px|62px|16px|62px|true|true” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” button_text_size_tablet=”13px” button_text_size_phone=”12px” button_text_size_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”M\u00c1S INFO DOBLE GRADO MARKETING Y TURISMO” _builder_version=”4.27.0″ _module_preset=”default” background_image=”https:\/\/www.iriarteuniversidad.es\/en\/wp-content\/uploads\/2025\/01\/FOTO-PORTADA-MENU-MARKETING-Y-TURISMO.jpg” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”100px||100px||true|false” global_module=”30658″ saved_tabs=”all” collapsed=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ max_width=”2560px” custom_padding=”||10px|||” animation_style=”fade” animation_direction=”right” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ header_font=”|800|||||||” header_text_color=”#ffffff” header_font_size=”42px” header_letter_spacing=”1px” header_line_height=”1.2em” header_2_font=”|800||on|||||” header_2_text_align=”center” header_2_text_color=”#ffffff” header_2_font_size=”2.2vw” header_2_line_height=”1.1em” header_text_align_tablet=”” header_text_align_phone=”center” header_text_align_last_edited=”on|desktop” header_font_size_tablet=”36px” header_font_size_phone=”28px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”5vw” header_2_font_size_phone=”7vw” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]\n

MORE ABOUT THE INTERNATIONAL DOUBLE DEGREE<\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”1″ module_class=”disable-mobile-menu” _builder_version=”4.16″ _module_preset=”default” custom_margin=”|auto|||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_menu menu_id=”73″ menu_style=”centered” active_link_color=”#ffffff” admin_label=”Menu 2″ module_class=”menu-oferta-academica blanco” _builder_version=”4.27.4″ menu_font=”Montserrat|800||on|||||” menu_text_color=”rgba(255,255,255,0.52)” menu_font_size=”15px” background_enable_color=”off” background_layout=”dark” module_alignment=”right” custom_margin=”||||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” custom_padding_tablet=”|100px||100px|false|true” custom_padding_phone=”|0px||0px|false|true” custom_padding_last_edited=”on|tablet” menu_font_size_tablet=”14px” menu_font_size_phone=”12px” menu_font_size_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_menu][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”DEGREE DISCOVER MORE – SYLLABUS” _builder_version=”4.27.4″ background_enable_color=”off” custom_padding=”111px||111px||true|” border_width_top=”1px” border_color_top=”#e2e2e2″ global_module=”30377″ saved_tabs=”all” global_colors_info=”{}” collapsed=”on”][et_pb_row _builder_version=”4.16″ width=”85%” custom_padding=”6px||10px|||” animation_style=”slide” animation_direction=”right” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ header_font=”|800|||||||” header_text_color=”#333333″ header_font_size=”42px” header_letter_spacing=”1px” header_line_height=”1.2em” header_2_font=”|800|||||||” header_2_font_size=”2.2vw” header_text_align_tablet=”” header_text_align_phone=”center” header_text_align_last_edited=”on|desktop” header_font_size_tablet=”36px” header_font_size_phone=”28px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”5vw” header_2_font_size_phone=”7vw” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]\n

DISCOVER MORE<\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.16″ width=”85%” custom_padding=”58px||0px|||” animation_style=”slide” animation_direction=”bottom” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_blurb title=”FACULTY” image=”https:\/\/www.iriarteuniversidad.es\/en\/wp-content\/uploads\/2021\/01\/LAURA-DERECHO.jpg” content_max_width=”630px” _builder_version=”4.27.4″ header_font=”|800||on|||||” header_font_size=”18px” header_line_height=”1.3em” body_font=”Old Standard TT||||||||” body_line_height=”1.6em” header_font_size_tablet=”17px” header_font_size_phone=”16px” header_font_size_last_edited=”on|phone” header_line_height_tablet=”1.3em” header_line_height_phone=”1.3em” header_line_height_last_edited=”on|tablet” body_font_size_tablet=”” body_font_size_phone=”16px” body_font_size_last_edited=”on|desktop” global_colors_info=”{}”]\n

Professors with an academic profile and active professionals in the sector at your disposal.<\/p>\n

 <\/p>\n

GO NOW<\/span><\/a><\/span><\/h6>\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_blurb title=”EVENTS, PROTOCOL AND PUBLIC RELATIONS” image=”https:\/\/www.iriarteuniversidad.es\/en\/wp-content\/uploads\/2021\/01\/CHICA-PROTOCOLO.jpg” content_max_width=”630px” _builder_version=”4.27.4″ header_font=”|800||on|||||” header_font_size=”18px” header_line_height=”1.3em” body_font=”Old Standard TT||||||||” body_line_height=”1.6em” header_font_size_tablet=”17px” header_font_size_phone=”16px” header_font_size_last_edited=”on|phone” header_line_height_tablet=”1.3em” header_line_height_phone=”1.3em” header_line_height_last_edited=”on|tablet” body_font_size_tablet=”” body_font_size_phone=”16px” body_font_size_last_edited=”on|desktop” global_colors_info=”{}”]\n

Course on essential communication techniques included for undergraduate and graduate students.<\/p>\n

 <\/p>\n

GO NOW<\/span><\/a><\/span><\/h6>\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_blurb title=”AMADEUS” image=”https:\/\/www.iriarteuniversidad.es\/en\/wp-content\/uploads\/2021\/01\/CURSO-AMADEUS.jpg” content_max_width=”630px” _builder_version=”4.27.4″ header_font=”|800||on|||||” header_font_size=”18px” header_line_height=”1.3em” body_font=”Old Standard TT||||||||” body_line_height=”1.6em” header_font_size_tablet=”17px” header_font_size_phone=”16px” header_font_size_last_edited=”on|phone” header_line_height_tablet=”1.3em” header_line_height_phone=”1.3em” header_line_height_last_edited=”on|tablet” body_font_size_tablet=”” body_font_size_phone=”” body_font_size_last_edited=”on|desktop” global_colors_info=”{}”]\n

Official certification in the world\u2019s leading reservation management system included in the degree program.<\/p>\n

 <\/p>\n

GO NOW<\/span><\/a><\/span><\/h6>\n[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

BACHELOR\u00b4S DEGREE IN MARKETING & ADVERTISING BACHELOR\u00b4S DEGREE IN INTERNATIONAL TOURISM MANAGEMENT Official double international degree with paid internships from the first year.Home<\/a><\/span> > Syllabus<\/span><\/span> BACHELOR DOUBLE DEGREE IN MARKETING, ADVERTISING AND INTERNATIONAL TOURISM MANAGEMENTDUAL TRAINING IN COMPANIES WITH INTERNATIONAL ITINERARY AND HIGH COMPETENCE IN LANGUAGES AND TECHNOLOGYA MULTI-DISCIPLINARYPROGRAMThrough hands-on learning, students achieve an appropriate balance between […]<\/p>\n","protected":false},"author":2,"featured_media":30835,"parent":30663,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_joinchat":[],"footnotes":""},"difl_page_category":[],"class_list":["post-30784","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nBachelor\u00b4s Double Degree in Marketing, Advertising and International Tourism Management - 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