{"id":30367,"date":"2025-01-15T15:58:33","date_gmt":"2025-01-15T15:58:33","guid":{"rendered":"https:\/\/www.iriarteuniversidad.es\/en\/?page_id=30367"},"modified":"2025-01-28T14:07:56","modified_gmt":"2025-01-28T14:07:56","slug":"bachelors-degree-in-marketing-and-advertising-syllabus","status":"publish","type":"page","link":"https:\/\/www.iriarteuniversidad.es\/en\/studies\/bachelors-degree-in-marketing-and-advertising\/bachelors-degree-in-marketing-and-advertising-syllabus\/","title":{"rendered":"Bachelor\u00b4s Degree in Marketing and Advertising – Syllabus"},"content":{"rendered":"[et_pb_section fb_built=”1″ custom_padding_last_edited=”off|desktop” admin_label=”CABECERO GRADO MARKETING” _builder_version=”4.27.4″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_stops=”rgba(30,21,6,0.16) 0%|rgba(30,21,6,0.16) 100%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”rgba(30,21,6,0.16)” background_color_gradient_end=”rgba(30,21,6,0.16)” background_image=”https:\/\/www.iriarteuniversidad.es\/en\/wp-content\/uploads\/2025\/01\/FOTO-GRADO-MARKETING.jpg” background_position=”top_center” background_blend=”multiply” custom_padding_tablet=”200px||200px||true|false” custom_padding_phone=”100px||100px||true|false” background_color_gradient_stops_tablet=”rgba(30,21,6,0.16) 0%|rgba(30,21,6,0.16) 100%” background_color_gradient_stops_phone=”rgba(30,21,6,0.16) 0%|rgba(30,21,6,0.16) 100%” custom_css_main_element=”height: calc(90vh – 274px);||display: flex;||flex-direction: column;||justify-content: center;||min-height: 41rem;||” global_module=”30292″ saved_tabs=”all” collapsed=”on” global_colors_info=”{}” custom_css_main_element_last_edited=”on|desktop” custom_css_main_element_tablet=”height: calc(90vh – 274px);||display: flex;||flex-direction: column;||justify-content: center;||min-height: 41rem;||” custom_css_main_element_phone=”height: calc(90vh – 274px);||display: flex;||flex-direction: column;||justify-content: center;||min-height: 41rem;||”][et_pb_row _builder_version=”4.16″ _module_preset=”default” transform_translate=”0px|-70px” transform_translate_linked=”off” max_width=”1366px” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.iriarteuniversidad.es\/en\/wp-content\/uploads\/2025\/01\/EUROPEAN-DEGREE.png” title_text=”EUROPEAN-DEGREE” align=”center” admin_label=”Imagen” _builder_version=”4.27.0″ _module_preset=”default” width=”45%” width_tablet=”71%” width_phone=”100%” width_last_edited=”on|phone” max_width=”100%” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][et_pb_text content_tablet=”<\/p>\n

GRADO EN MARKETING<\/h1>\n

Titulaci\u00f3n oficial internacional con pr\u00e1cticas profesionales remuneradas desde primero.<\/p>\n<\/p>\n

” content_phone=”<\/p>\n

GRADO EN MARKETING<\/h1>\n

Titulaci\u00f3n oficial internacional con pr\u00e1cticas profesionales remuneradas desde primero.<\/p>\n<\/p>\n

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BACHELOR\u00b4S DEGREE IN MARKETING AND ADVERTISING<\/h1>\n

Official international degree with paid internships from the first year.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”00_seccion_sub_menu_gris” module_class=”contenedor-menu-gris” _builder_version=”4.22.2″ background_color=”#5d5d5f” custom_padding=”0px||0px||false|false” animation_style=”fade” animation_direction=”bottom” global_module=”23829″ saved_tabs=”all” collapsed=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”6px||3px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_menu menu_id=”10″ active_link_color=”#000000″ dropdown_menu_bg_color=”#FFFFFF” mobile_menu_bg_color=”#FFFFFF” _builder_version=”4.23.1″ _module_preset=”default” menu_font=”|300||on|||||” menu_text_color=”rgba(255,255,255,0.91)” menu_font_size=”12px” menu_letter_spacing=”1.1px” background_enable_color=”off” text_orientation=”right” custom_padding=”1px||1px||true|false” menu_text_color_tablet=”#000000″ menu_text_color_phone=”#000000″ menu_text_color_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_menu][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” disabled_on=”off|off|off” admin_label=”INFORMACI\u00d3N GRADO MARKETING” _builder_version=”4.27.0″ background_color=”#ffffff” custom_padding=”62px||111px||false|false” custom_padding_tablet=”30px||111px||false|false” custom_padding_phone=”50px||111px||false|false” global_module=”30293″ saved_tabs=”all” collapsed=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ max_width=”1366px” custom_padding=”0px||2px|||” animation_style=”fade” animation_direction=”bottom” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ header_font=”Montserrat|800|||||||” header_text_color=”#333333″ header_font_size=”3.55vw” header_text_align_tablet=”” header_text_align_phone=”center” header_text_align_last_edited=”on|phone” header_font_size_tablet=”50px” header_font_size_phone=”36px” header_font_size_last_edited=”on|desktop” text_orientation_tablet=”center” text_orientation_phone=”center” text_orientation_last_edited=”on|phone” global_colors_info=”{}”]\n

Home<\/a><\/span> > Syllabus<\/span><\/span><\/div>\n

EUROPEAN BACHELOR\u00b4S DEGREE IN MARKETING AND ADVERTISING<\/h1>\n[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_font=”|800|||||||” header_2_text_color=”#333333″ header_2_font_size=”2vw” header_2_line_height=”1.4em” custom_margin=”-35px||||false|false” header_2_text_align_tablet=”center” header_2_text_align_phone=”center” header_2_text_align_last_edited=”on|desktop” header_2_font_size_tablet=”20px” header_2_font_size_phone=”13px” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}”]\n

DUAL TRAINING IN COMPANIES WITH INTERNATIONAL ITINERARY AND HIGH COMPETENCE IN LANGUAGES AND TECHNOLOGY<\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_6,1_6,1_6,1_6,1_6,1_6″ make_equal=”on” custom_padding_last_edited=”on|phone” admin_label=”Banner Certifications Bachelor” _builder_version=”4.27.4″ _module_preset=”default” width_tablet=”49%” width_phone=”24%” width_last_edited=”on|phone” max_width=”1366px” custom_padding=”22px||51px|||” custom_padding_tablet=”18px||45px||false|false” custom_padding_phone=”20px||37px||false|false” animation_style=”fade” global_module=”29884″ collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_6″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.iriarteuniversidad.es\/en\/wp-content\/uploads\/2024\/05\/AMADEUS.jpg” title_text=”AMADEUS” url=”https:\/\/www.iriarteuniversidad.es\/oferta-academica\/cursos-certificados\/amadeus\/” url_new_window=”on” 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A MULTI-DISCIPLINARY
PROGRAM<\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” max_width=”1366px” custom_padding=”8px||30px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n

A trav\u00e9s de un apredizaje pr\u00e1ctico, los alumnos logran tener un equilibrio adecuado entre los componentes acad\u00e9micos del programa y los proyectos aplicados al mundo real<\/span><\/p>\n

” content_phone=”<\/p>\n

A trav\u00e9s de un apredizaje pr\u00e1ctico, los alumnos logran tener un equilibrio adecuado entre los componentes acad\u00e9micos del programa y los proyectos aplicados al mundo real<\/span><\/p>\n

” content_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Old Standard TT||||||||” text_font_size=”25px” text_line_height=”1.3em” custom_margin=”||-9px||false|false” text_font_size_tablet=”22px” text_font_size_phone=”19px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]\n

Through hands-on learning, students achieve an appropriate balance between the academic components of the program and real-world applied projects.<\/span><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.16″ max_width=”1366px” custom_padding=”11px||0px|||” animation_style=”fade” animation_direction=”bottom” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Roboto Condensed||||||||” text_text_color=”#727274″ text_font_size=”20px” text_line_height=”1.4em” custom_margin=”-17px||||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”0px|120px|||false|false” custom_padding_tablet=”|5px|||false|false” custom_padding_phone=”|5px|||false|false” custom_padding_last_edited=”on|tablet” text_font_size_tablet=”18px” text_font_size_phone=”16px” text_font_size_last_edited=”on|desktop” header_font_size_tablet=”” header_font_size_phone=”” header_font_size_last_edited=”on|phone” text_orientation_tablet=”” text_orientation_phone=”left” text_orientation_last_edited=”on|phone” global_colors_info=”{}”]\n

The curriculum of the programm is designed to make young professionals capable of facing global challenges and to help them develop the skills they need to succeed in the business world. This balance helps them develop profiles that adapt to the new trends of the complex working world they will face after completing their program.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”DOWNLOAD THE PDF PROGRAM” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”111px||111px||true|” custom_padding_tablet=”” custom_padding_phone=”0px||0px||true|false” global_module=”30363″ collapsed=”on” global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_stops=”rgba(120,110,95,0.3) 0%|rgba(120,110,95,0.31) 100%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”rgba(120,110,95,0.3)” background_color_gradient_end=”rgba(120,110,95,0.31)” background_image=”https:\/\/www.iriarteuniversidad.es\/en\/wp-content\/uploads\/2021\/01\/BANNER-PROGRAMA-GRADO.jpg” background_blend=”multiply” width=”85%” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” custom_margin=”||||false|false” custom_padding=”251px||251px||true|false” custom_padding_tablet=”150px||150px||true|false” custom_padding_phone=”150px||150px||true|false” background_last_edited=”on|desktop” background_position_tablet=”center_left” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”https:\/\/www.iriarteuniversidad.es\/en\/admission\/information-interview-reservation\/” url_new_window=”on” button_text=”DOWNLOAD THE PDF PROGRAM” button_alignment=”center” button_alignment_tablet=”center” button_alignment_phone=”center” button_alignment_last_edited=”on|tablet” admin_label=”DOWNLOAD THE PDF PROGRAM” module_class=”force-dark-hover” _builder_version=”4.27.4″ _module_preset=”default” custom_button=”on” button_text_size=”13px” button_bg_color=”#ffffff” button_border_width=”0px” button_border_color=”#68013d” button_border_radius=”0px” button_letter_spacing=”0px” button_font=”Montserrat|800||on|||||” custom_padding=”16px|35px|16px|35px|true|true” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” button_text_size_tablet=”14px” button_text_size_phone=”12px” button_text_size_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” background_color=”#f6f6f7″ custom_padding=”111px||111px||true|false” border_color_bottom=”#d6d6d6″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ max_width=”1366px” custom_padding=”2px||2px|||” animation_style=”fade” animation_direction=”bottom” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ header_font=”Montserrat|800|||||||” header_font_size=”90px” header_2_font=”Montserrat|800|||||||” header_2_text_color=”#333333″ header_2_font_size=”2.2vw” header_2_line_height=”1.3em” hover_enabled=”0″ header_font_size_tablet=”47px” header_font_size_phone=”32px” header_font_size_last_edited=”on|desktop” header_2_text_align_tablet=”” header_2_text_align_phone=”left” header_2_text_align_last_edited=”on|phone” header_2_font_size_tablet=”5vw” header_2_font_size_phone=”7vw” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″]\n

SYLLABUS<\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”4″ _builder_version=”4.27.0″ _module_preset=”default” max_width=”1366px” custom_padding=”60px||1px|||” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_toggle title=”FIRST YEAR” open_toggle_background_color=”rgba(0,0,0,0)” closed_toggle_text_color=”#333333″ closed_toggle_background_color=”rgba(0,0,0,0)” _builder_version=”4.27.4″ _module_preset=”default” title_level=”h4″ title_font=”|800||on|||||” title_font_size=”26px” title_line_height=”1.3em” closed_title_font=”|800||on|||||” closed_title_font_size=”26px” closed_title_line_height=”1.3em” body_font=”Montserrat|800|||||||” body_text_color=”#757575″ body_font_size=”18px” body_line_height=”1.8em” custom_margin=”||50px||false|false” title_font_size_tablet=”25px” title_font_size_phone=”22px” title_font_size_last_edited=”on|phone” closed_title_font_size_tablet=”25px” closed_title_font_size_phone=”22px” closed_title_font_size_last_edited=”on|phone” body_font_size_tablet=”” body_font_size_phone=”14px” body_font_size_last_edited=”on|phone” global_colors_info=”{}”]\n

 <\/p>\n

FALL SEMESTER<\/span><\/p>\n

\n

ECONOMICS<\/span><\/p>\n

\n

STATISTICS<\/span><\/p>\n

\n

BUSINESS ADMINISTRATION<\/span><\/p>\n

\n

SOCIOLOGY<\/span><\/p>\n

\n

PRIVATE LAW<\/span><\/p>\n

\n

EVENTS, PUBLIC RELATIONS AND PROTOCOL<\/span><\/p>\n

\n

 <\/p>\n

 <\/p>\n

SPRING SEMESTER<\/span><\/p>\n

\n

ENGLISH I<\/span><\/p>\n

\n

MARKET STRUCTURES<\/span><\/p>\n

\n

COMMERCIAL LAW<\/span><\/p>\n

\n

FINANCIAL ACCOUNTING<\/span><\/p>\n

\n

BUSINESS MANAGEMENT<\/span><\/p>\n

\n

HUMAN RESOURCES MANAGEMENT<\/span><\/p>\n

\n

 <\/p>\n

MICROSOFT EXCEL FINANCIAL SOFTWARE COURSE<\/span><\/p>\n

SPECIALIZATION IN EVENTS, PUBLIC RELATIONS AND PROTOCOL<\/span><\/p>\n

ENGLISH CERTIFICATE B1 \/ B2 \/ C1<\/span><\/p>\n

FIRST PROFESSIONAL INTERNSHIPS<\/span><\/p>\n[\/et_pb_toggle][et_pb_toggle title=”SECOND YEAR” open_toggle_background_color=”rgba(0,0,0,0)” closed_toggle_text_color=”#333333″ closed_toggle_background_color=”rgba(0,0,0,0)” _builder_version=”4.27.4″ _module_preset=”default” title_level=”h4″ title_font=”|800||on|||||” title_font_size=”26px” title_line_height=”1.3em” closed_title_font=”|800||on|||||” closed_title_font_size=”26px” closed_title_line_height=”1.3em” body_font=”Montserrat|800|||||||” body_text_color=”#757575″ body_font_size=”18px” body_line_height=”1.8em” custom_margin=”||50px||false|false” custom_padding=”0px||||false|false” title_font_size_tablet=”25px” title_font_size_phone=”22px” title_font_size_last_edited=”on|phone” closed_title_font_size_tablet=”25px” closed_title_font_size_phone=”22px” closed_title_font_size_last_edited=”on|phone” body_font_size_tablet=”” body_font_size_phone=”14px” body_font_size_last_edited=”on|phone” global_colors_info=”{}”]\n

 <\/p>\n

FALL SEMESTER<\/span><\/p>\n

\n

MARKETING<\/span><\/p>\n

\n

ENGLISH II<\/span><\/p>\n

\n

ACCOUNTING<\/span><\/p>\n

\n

PRODUCTION PROCESSES AND OPERATIONS<\/span><\/p>\n

\n

COMMERCIAL RESEARCH<\/span><\/p>\n

\n

STRATEGIC MANAGEMENT \/ REVENUE MANAGEMENT<\/span><\/p>\n

\n

 <\/p>\n

 <\/p>\n

SPRING SEMESTER<\/span><\/p>\n

\n

STRATEGIG MARKETING<\/span><\/p>\n

\n

DIGITAL MARKETING<\/span><\/p>\n

\n

PROFESSIONAL INTERNSHIPS \/ ERASMUS INTERNATIONAL MOBILITY<\/span><\/p>\n

\n

 <\/p>\n

SALES REVENUE MANAGEMENT COURSE<\/span><\/p>\n

SECOND PROFESSIONAL INTERNSHIPS<\/span><\/p>\n[\/et_pb_toggle][et_pb_toggle title=”THIRD YEAR” open_toggle_background_color=”rgba(0,0,0,0)” closed_toggle_text_color=”#333333″ closed_toggle_background_color=”rgba(0,0,0,0)” _builder_version=”4.27.4″ _module_preset=”default” title_level=”h4″ title_font=”|800||on|||||” title_font_size=”26px” title_line_height=”1.3em” closed_title_font=”|800||on|||||” closed_title_font_size=”26px” closed_title_line_height=”1.3em” body_font=”Montserrat|800|||||||” body_text_color=”#757575″ body_font_size=”18px” body_line_height=”1.8em” custom_margin=”||45px||false|false” custom_padding=”0px||||false|false” title_font_size_tablet=”25px” title_font_size_phone=”22px” title_font_size_last_edited=”on|desktop” closed_title_font_size_tablet=”25px” closed_title_font_size_phone=”22px” closed_title_font_size_last_edited=”on|phone” body_font_size_tablet=”” body_font_size_phone=”14px” body_font_size_last_edited=”on|phone” global_colors_info=”{}”]\n

 <\/p>\n

FALL SEMESTER<\/span><\/p>\n

\n

RESEARCH METHODOLOGY<\/span><\/p>\n

\n

THEORETICAL RESEARCH METHODOLOGY<\/span><\/p>\n

\n

COMPOSITION AND COLOR RESEARCH<\/span><\/p>\n

\n

INFOGRAPHICS AND DESIGN<\/span><\/p>\n

\n

VISUAL COMMUNICATION<\/span><\/p>\n

\n

 <\/p>\n

 <\/p>\n

SPRING SEMESTER<\/span><\/p>\n

\n

ADVERTISING PRODUCTION TECHNOLOGIES<\/span><\/p>\n

\n

WEB DEVELOPMENT AND DESIGN<\/span><\/p>\n

\n

COMPUTER PUBLISHING SYSTEMS \/ DESIGN AND MANAGEMENT OF MARKETING PROJECTS<\/span><\/p>\n

\n

BRAND CREATION<\/span><\/p>\n

\n

DEVELOPMENT OF AUDIOVISUAL PRODUCTS<\/span><\/p>\n

\n

FINAL DEGREE PROJECT<\/span><\/p>\n

\n

 <\/p>\n

THIRD PROFESSIONAL INTERNSHIPS<\/span><\/p>\n[\/et_pb_toggle][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”CUADRO ECTS GRADO EUROPEO” _builder_version=”4.27.4″ text_font_size=”13px” text_letter_spacing=”1px” text_line_height=”1.2em” custom_margin_tablet=”90px||||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” animation_style=”slide” animation_direction=”bottom” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” global_module=”30359″ global_colors_info=”{}”]\n

\n\n\n\n\n\n\n\n\n\n\n\n\n
Credits<\/td>\n<\/tr>\n<\/thead>\n
\u00a0<\/td>\n\u00a0<\/td>\n<\/tr>\n
COMPULSORY SUBJECTS<\/td>\n174<\/td>\n<\/tr>\n
ELECTIVE SUBJECTS<\/td>\n6<\/td>\n<\/tr>\n
PROFESSIONAL INTERNSHIPS<\/td>\n36<\/td>\n<\/tr>\n
DEGREE\u00b4S THESIS<\/td>\n6<\/td>\n<\/tr>\n
\n

COMPLEMENTARY OFFICIAL CERTIFICATIONS<\/p>\n

 <\/p>\n<\/td>\n

\u00a0<\/td>\n<\/tr>\n<\/tbody>\n
CREDITS REQUIRED FOR THE DEGREE<\/td>\n\n

 <\/p>\n

234<\/p>\n<\/td>\n<\/tr>\n<\/tfoot>\n<\/table>\n<\/div>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ background_color=”#ffffff” custom_padding=”111px||111px||true|” border_width_bottom=”1px” border_color_bottom=”#b7b7b7″ global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”4″ _builder_version=”4.16″ width=”85%” custom_padding=”0px||0px|||” animation_style=”slide” animation_direction=”bottom” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_blurb title=”FIRST YEAR” image=”https:\/\/www.iriarteuniversidad.es\/en\/wp-content\/uploads\/2025\/01\/PRIMERO.jpg” content_max_width=”934px” _builder_version=”4.27.4″ header_font=”|800|||||||” header_text_color=”#88278d” header_font_size=”15px” header_line_height=”2.6em” body_font=”Old Standard TT||||||||” body_line_height=”1.6em” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]\n

The curriculum of the European Degree in Marketing and Advertising aims to train managers for the world of business, communication and branding. Thus, from the first year you will be able to see that, along with subjects specific to marketing and communication training, there are other subjects that provide certain specific multidisciplinary knowledge from other branches of the social sciences that are of practical application for these executives. In addition, you will continue to advance in the knowledge of English and you will have the exclusive training provided by our center with Excel software. In the summer months we invite you to spend some time getting started with real internships in companies, the best CV is prepared in time.<\/p>\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_blurb title=”SECOND YEAR” image=”https:\/\/www.iriarteuniversidad.es\/en\/wp-content\/uploads\/2025\/01\/SEGUNDO.jpg” content_max_width=”934px” _builder_version=”4.27.4″ header_font=”|800|||||||” header_text_color=”#88278d” header_font_size=”15px” header_line_height=”2.6em” body_font=”Old Standard TT||||||||” body_line_height=”1.6em” custom_margin_tablet=”80px||||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”]\n

In this course you will begin the study of subjects related to marketing, communication, operations, management, strategy… and you will continue with English. You will also learn the importance of research methodology. You will be able to start doing part of your academic training in one of the more than 70 Erasmus destinations all over Europe. More than 300 companies are waiting for you to continue with your internship, and we recommend you to start thinking about a destination outside Spain, broaden your horizons.<\/p>\n[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”4″ custom_padding_last_edited=”on|desktop” _builder_version=”4.16″ width=”85%” custom_padding=”130px||2px|||” custom_padding_tablet=”80px||||false|false” custom_padding_phone=”” animation_style=”slide” animation_direction=”bottom” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_blurb title=”THIRD YEAR” image=”https:\/\/www.iriarteuniversidad.es\/en\/wp-content\/uploads\/2024\/07\/CUARTO.jpg” content_max_width=”934px” _builder_version=”4.27.4″ header_font=”|800|||||||” header_text_color=”#88278d” header_font_size=”15px” header_line_height=”2.6em” body_font=”Old Standard TT||||||||” body_line_height=”1.6em” global_colors_info=”{}”]\n

This last year will be focused on marketing subjects, computer graphics, audiovisual products, branding, communication, web development and design, brand creation… Also during this last year it will be necessary to do the End of Degree Project specific to the Marketing and Advertising area in order to obtain and finish the European Degree. From June, after finishing the last exams and assignments, the fourth and last professional internships can be carried out, adding up to a total of 15 months of real experience in companies from the first year.<\/p>\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”PROGRAM TEACHING FEES” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px||0px||true|false” global_module=”30361″ saved_tabs=”all” collapsed=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” background_enable_image=”off” background_blend=”multiply” width=”100%” max_width=”2560px” custom_padding=”111px||111px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Roboto Condensed||||||||” text_font_size=”26px” text_line_height=”1.8em” header_2_font=”|800|||||||” header_2_text_color=”#333333″ header_2_font_size=”1.5vw” header_4_font=”Old Standard TT||||||||” header_4_font_size=”29px” header_4_line_height=”2.5em” background_layout=”dark” custom_margin=”||22px||false|false” custom_margin_tablet=”||50px||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”|200px|0px|200px|false|true” custom_padding_tablet=”|50px||50px|true|true” custom_padding_phone=”|20px||20px|true|true” custom_padding_last_edited=”on|phone” text_font_size_tablet=”21px” text_font_size_phone=”19px” text_font_size_last_edited=”on|desktop” header_2_font_size_tablet=”4vw” header_2_font_size_phone=”6vw” header_2_font_size_last_edited=”on|phone” header_4_font_size_tablet=”25px” header_4_font_size_phone=”17px” header_4_font_size_last_edited=”on|tablet” global_colors_info=”{}”]\n

PROGRAM TEACHING FEES<\/h2>\n[\/et_pb_text][et_pb_button button_url=”https:\/\/www.iriarteuniversidad.es\/en\/admission\/information-interview-reservation\/” url_new_window=”on” button_text=”REQUEST INFORMATION” button_alignment=”center” button_alignment_tablet=”center” button_alignment_phone=”center” button_alignment_last_edited=”on|tablet” module_class=”force-dark-hover” _builder_version=”4.27.4″ _module_preset=”default” custom_button=”on” button_text_size=”13px” button_bg_color=”#ffffff” button_border_width=”1px” button_border_color=”#333333″ button_border_radius=”0px” button_letter_spacing=”0px” button_font=”Montserrat|800||on|||||” custom_padding=”16px|62px|16px|62px|true|true” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” button_text_size_tablet=”14px” button_text_size_phone=”12px” button_text_size_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”M\u00c1S INFO GRADO MARKETING” _builder_version=”4.27.4″ _module_preset=”default” background_image=”https:\/\/www.iriarteuniversidad.es\/en\/wp-content\/uploads\/2025\/01\/GRADO-MARKETING-MENU-MORE.jpg” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”100px||100px||true|false” global_module=”30344″ saved_tabs=”all” collapsed=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ max_width=”2560px” custom_padding=”||10px|||” animation_style=”fade” animation_direction=”right” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ header_font=”|800|||||||” header_text_color=”#ffffff” header_font_size=”42px” header_letter_spacing=”1px” header_line_height=”1.2em” header_2_font=”|800||on|||||” header_2_text_align=”center” header_2_text_color=”#ffffff” header_2_font_size=”2.2vw” header_2_line_height=”1.1em” header_text_align_tablet=”” header_text_align_phone=”center” header_text_align_last_edited=”on|desktop” header_font_size_tablet=”36px” header_font_size_phone=”28px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”5vw” header_2_font_size_phone=”7vw” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]\n

MORE ABOUT THIS BACHELOR\u00b4S DEGREE<\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”1″ module_class=”disable-mobile-menu” _builder_version=”4.16″ _module_preset=”default” custom_margin=”|auto|||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_menu menu_id=”71″ menu_style=”centered” active_link_color=”#ffffff” admin_label=”Menu 2″ module_class=”menu-oferta-academica blanco” _builder_version=”4.27.4″ menu_font=”Montserrat|800||on|||||” menu_text_color=”rgba(255,255,255,0.52)” menu_font_size=”15px” background_enable_color=”off” background_layout=”dark” module_alignment=”right” custom_margin=”||||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” custom_padding_tablet=”|100px||100px|false|true” custom_padding_phone=”|0px||0px|false|true” custom_padding_last_edited=”on|tablet” menu_font_size_tablet=”14px” menu_font_size_phone=”12px” menu_font_size_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_menu][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”DEGREE DISCOVER MORE – SYLLABUS” _builder_version=”4.27.4″ background_enable_color=”off” custom_padding=”111px||111px||true|” border_width_top=”1px” border_color_top=”#e2e2e2″ global_module=”30377″ saved_tabs=”all” global_colors_info=”{}” collapsed=”on”][et_pb_row _builder_version=”4.16″ width=”85%” custom_padding=”6px||10px|||” animation_style=”slide” animation_direction=”right” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ header_font=”|800|||||||” header_text_color=”#333333″ header_font_size=”42px” header_letter_spacing=”1px” header_line_height=”1.2em” header_2_font=”|800|||||||” header_2_font_size=”2.2vw” header_text_align_tablet=”” header_text_align_phone=”center” header_text_align_last_edited=”on|desktop” header_font_size_tablet=”36px” header_font_size_phone=”28px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”5vw” header_2_font_size_phone=”7vw” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]\n

DISCOVER MORE<\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.16″ width=”85%” custom_padding=”58px||0px|||” animation_style=”slide” animation_direction=”bottom” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_blurb title=”FACULTY” image=”https:\/\/www.iriarteuniversidad.es\/en\/wp-content\/uploads\/2021\/01\/LAURA-DERECHO.jpg” content_max_width=”630px” _builder_version=”4.27.4″ header_font=”|800||on|||||” header_font_size=”18px” header_line_height=”1.3em” body_font=”Old Standard TT||||||||” body_line_height=”1.6em” header_font_size_tablet=”17px” header_font_size_phone=”16px” header_font_size_last_edited=”on|phone” header_line_height_tablet=”1.3em” header_line_height_phone=”1.3em” header_line_height_last_edited=”on|tablet” body_font_size_tablet=”” body_font_size_phone=”16px” body_font_size_last_edited=”on|desktop” global_colors_info=”{}”]\n

Professors with an academic profile and active professionals in the sector at your disposal.<\/p>\n

 <\/p>\n

GO NOW<\/span><\/a><\/span><\/h6>\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_blurb title=”EVENTS, PROTOCOL AND PUBLIC RELATIONS” image=”https:\/\/www.iriarteuniversidad.es\/en\/wp-content\/uploads\/2021\/01\/CHICA-PROTOCOLO.jpg” content_max_width=”630px” _builder_version=”4.27.4″ header_font=”|800||on|||||” header_font_size=”18px” header_line_height=”1.3em” body_font=”Old Standard TT||||||||” body_line_height=”1.6em” header_font_size_tablet=”17px” header_font_size_phone=”16px” header_font_size_last_edited=”on|phone” header_line_height_tablet=”1.3em” header_line_height_phone=”1.3em” header_line_height_last_edited=”on|tablet” body_font_size_tablet=”” body_font_size_phone=”16px” body_font_size_last_edited=”on|desktop” global_colors_info=”{}”]\n

Course on essential communication techniques included for undergraduate and graduate students.<\/p>\n

 <\/p>\n

GO NOW<\/span><\/a><\/span><\/h6>\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_blurb title=”AMADEUS” image=”https:\/\/www.iriarteuniversidad.es\/en\/wp-content\/uploads\/2021\/01\/CURSO-AMADEUS.jpg” content_max_width=”630px” _builder_version=”4.27.4″ header_font=”|800||on|||||” header_font_size=”18px” header_line_height=”1.3em” body_font=”Old Standard TT||||||||” body_line_height=”1.6em” header_font_size_tablet=”17px” header_font_size_phone=”16px” header_font_size_last_edited=”on|phone” header_line_height_tablet=”1.3em” header_line_height_phone=”1.3em” header_line_height_last_edited=”on|tablet” body_font_size_tablet=”” body_font_size_phone=”” body_font_size_last_edited=”on|desktop” global_colors_info=”{}”]\n

Official certification in the world\u2019s leading reservation management system included in the degree program.<\/p>\n

 <\/p>\n

GO NOW<\/span><\/a><\/span><\/h6>\n[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

BACHELOR\u00b4S DEGREE IN MARKETING AND ADVERTISING Official international degree with paid internships from the first year.Home<\/a><\/span> > Syllabus<\/span><\/span> EUROPEAN BACHELOR\u00b4S DEGREE IN MARKETING AND ADVERTISINGDUAL TRAINING IN COMPANIES WITH INTERNATIONAL ITINERARY AND HIGH COMPETENCE IN LANGUAGES AND TECHNOLOGYA MULTI-DISCIPLINARYPROGRAMThrough hands-on learning, students achieve an appropriate balance between the academic components of the program and real-world applied projects.The […]<\/p>\n","protected":false},"author":2,"featured_media":29960,"parent":30277,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_joinchat":[],"footnotes":""},"difl_page_category":[],"class_list":["post-30367","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nBachelor\u00b4s Degree in Marketing and Advertising - 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