{"id":2423,"date":"2020-11-11T18:45:10","date_gmt":"2020-11-11T18:45:10","guid":{"rendered":"https:\/\/iriarte.e2w.es\/?page_id=2423"},"modified":"2025-01-28T16:35:17","modified_gmt":"2025-01-28T16:35:17","slug":"syllabus","status":"publish","type":"page","link":"https:\/\/www.iriarteuniversidad.es\/en\/studies\/second-degree-in-marketing-and-advertising\/syllabus\/","title":{"rendered":"Second Degree in Marketing and Advertising – Syllabus"},"content":{"rendered":"

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MARKETING AND ADVERTISING<\/h1>\n

Professionals with creative and management skills.<\/p>\n

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Home<\/a><\/span> > Syllabus<\/span><\/span><\/div>\n

SECOND DEGREE<\/h1>\n

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MARKETING AND ADVERTISING
+ ADDITIONAL CERTIFICATIONS<\/h2>\n

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_builder_version=”4.27.4″ header_font=”Montserrat|800|||||||” header_font_size=”90px” header_2_font=”Montserrat|800|||||||” header_2_text_color=”#333333″ header_2_font_size=”2.2vw” header_2_line_height=”1.2em” custom_margin=”||-9px||false|false” header_font_size_tablet=”47px” header_font_size_phone=”32px” header_font_size_last_edited=”on|desktop” header_2_text_align_tablet=”left” header_2_text_align_phone=”left” header_2_text_align_last_edited=”on|phone” header_2_font_size_tablet=”5vw” header_2_font_size_phone=”7vw” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

A MULTI-DISCIPLINARY
PROGRAM<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” max_width=”1366px” custom_padding=”8px||30px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n

A trav\u00e9s de un apredizaje pr\u00e1ctico, los alumnos logran tener un equilibrio adecuado entre los componentes acad\u00e9micos del programa y los proyectos aplicados al mundo real<\/span><\/p>\n

” content_phone=”<\/p>\n

A trav\u00e9s de un apredizaje pr\u00e1ctico, los alumnos logran tener un equilibrio adecuado entre los componentes acad\u00e9micos del programa y los proyectos aplicados al mundo real<\/span><\/p>\n

” content_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Old Standard TT||||||||” text_font_size=”25px” text_line_height=”1.3em” custom_margin=”||-9px||false|false” text_font_size_tablet=”22px” text_font_size_phone=”19px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Through hands-on learning, students achieve an appropriate balance between the academic components of the program and real-world applied projects.<\/span><\/p>\n

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The curriculum of the programm is designed to make young professionals capable of facing global challenges and to help them develop the skills they need to succeed in the business world. This balance helps them develop profiles that adapt to the new trends of the complex working world they will face after completing their program.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”DOWNLOAD THE PDF PROGRAM” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”111px||111px||true|” custom_padding_tablet=”” custom_padding_phone=”0px||0px||true|false” global_module=”30363″ collapsed=”on” global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_stops=”rgba(120,110,95,0.3) 0%|rgba(120,110,95,0.31) 100%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”rgba(120,110,95,0.3)” background_color_gradient_end=”rgba(120,110,95,0.31)” background_image=”https:\/\/www.iriarteuniversidad.es\/en\/wp-content\/uploads\/2021\/01\/BANNER-PROGRAMA-GRADO.jpg” background_blend=”multiply” width=”85%” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” custom_margin=”||||false|false” custom_padding=”251px||251px||true|false” custom_padding_tablet=”150px||150px||true|false” custom_padding_phone=”150px||150px||true|false” background_last_edited=”on|desktop” background_position_tablet=”center_left” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”https:\/\/www.iriarteuniversidad.es\/en\/admission\/information-interview-reservation\/” url_new_window=”on” button_text=”DOWNLOAD THE PDF PROGRAM” button_alignment=”center” button_alignment_tablet=”center” button_alignment_phone=”center” button_alignment_last_edited=”on|tablet” admin_label=”DOWNLOAD THE PDF PROGRAM” module_class=”force-dark-hover” _builder_version=”4.27.4″ _module_preset=”default” custom_button=”on” button_text_size=”13px” button_bg_color=”#ffffff” button_border_width=”0px” button_border_color=”#68013d” button_border_radius=”0px” button_letter_spacing=”0px” button_font=”Montserrat|800||on|||||” custom_padding=”16px|35px|16px|35px|true|true” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” button_text_size_tablet=”14px” button_text_size_phone=”12px” button_text_size_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_color=”#f6f6f7″ custom_padding=”99px||111px||false|false” border_color_bottom=”#d6d6d6″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ max_width=”1366px” custom_padding=”2px||2px|||” animation_style=”fade” animation_direction=”bottom” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ header_font=”Montserrat|800|||||||” header_font_size=”90px” header_2_font=”Montserrat|800|||||||” header_2_text_color=”#333333″ header_2_font_size=”2.2vw” header_2_line_height=”1.3em” header_font_size_tablet=”47px” header_font_size_phone=”32px” header_font_size_last_edited=”on|desktop” header_2_text_align_tablet=”” header_2_text_align_phone=”left” header_2_text_align_last_edited=”on|phone” header_2_font_size_tablet=”42px” header_2_font_size_phone=”31px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

SYLLABUS<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”4″ custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” max_width=”1366px” custom_padding=”84px||0px|||” custom_padding_tablet=”27px||||false|false” custom_padding_phone=”” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_toggle title=”FIRST YEAR” open_toggle_background_color=”rgba(0,0,0,0)” closed_toggle_text_color=”#333333″ closed_toggle_background_color=”rgba(0,0,0,0)” _builder_version=”4.23.1″ _module_preset=”default” title_level=”h4″ title_font=”|800||on|||||” title_font_size=”26px” title_line_height=”1.3em” closed_title_font=”|800||on|||||” closed_title_font_size=”26px” closed_title_line_height=”1.3em” body_font=”Montserrat|800|||||||” body_text_color=”#757575″ body_font_size=”18px” body_line_height=”1.8em” title_font_size_tablet=”25px” title_font_size_phone=”22px” title_font_size_last_edited=”on|phone” closed_title_font_size_tablet=”25px” closed_title_font_size_phone=”19px” closed_title_font_size_last_edited=”on|phone” body_font_size_tablet=”” body_font_size_phone=”14px” body_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

 <\/p>\n

ANNUAL COURSES<\/span><\/p>\n

\n

ECONOMIC AND FINANCIAL MANAGEMENT OF THE COMPANY<\/span><\/p>\n

\n

MARKETING POLICIES<\/span><\/p>\n

\n

DIGITAL MARKETING<\/span><\/p>\n

\n

COMMERCIAL RESEARCH<\/span><\/p>\n

\n

FOREIGN LANGUAGE (ENGLISH)<\/span><\/p>\n

\n

TRAINING AND JOB ORIENTATION<\/span><\/p>\n

\n

 <\/p>\n

ENGLISH \/ SPANISH CERTIFICATE B1 \/ B2 \/ C1<\/span><\/p>\n

FIRST PROFESSIONAL INTERNSHIPS<\/span><\/p>\n

 <\/p>\n

[\/et_pb_toggle][et_pb_toggle title=”SECOND YEAR” open_toggle_background_color=”rgba(0,0,0,0)” closed_toggle_text_color=”#333333″ closed_toggle_background_color=”rgba(0,0,0,0)” _builder_version=”4.23.1″ _module_preset=”default” title_level=”h4″ title_font=”|800||on|||||” title_font_size=”26px” title_line_height=”1.3em” closed_title_font=”|800||on|||||” closed_title_font_size=”26px” closed_title_line_height=”1.3em” body_font=”Montserrat|800|||||||” body_text_color=”#757575″ body_font_size=”18px” body_line_height=”1.8em” custom_margin=”-20px||||false|false” custom_padding=”0px||||false|false” title_font_size_tablet=”25px” title_font_size_phone=”22px” title_font_size_last_edited=”on|phone” closed_title_font_size_tablet=”25px” closed_title_font_size_phone=”19px” closed_title_font_size_last_edited=”on|phone” body_font_size_tablet=”16px” body_font_size_phone=”14px” body_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

 <\/p>\n

ANNUAL COURSES<\/span><\/p>\n

\n

DESIGN AND DEVELOPMENT OF COMMUNICATION MATERIAL<\/span><\/p>\n

\n

MEDIA AND COMMUNICATION SUPPORTS<\/span><\/p>\n

\n

PUBLIC RELATIONS AND EVENTS DEVELOPMENT<\/span><\/p>\n

\n

FIELD WORK IN COMMERCIAL RESEARCH<\/span><\/p>\n

\n

PRODUCT AND SERVICE LAUNCHES<\/span><\/p>\n

\n

CUSTOMER, CONSUMER AND USER SERVICE<\/span><\/p>\n

\n

FINAL PROJECT<\/span><\/p>\n

\n

 <\/p>\n

SPECIALIZATION IN EVENTS, PROTOCOL AND PUBLIC RELATIONS<\/span><\/p>\n

SECOND PROFESSIONAL INTERNSHIPS<\/span><\/p>\n

 <\/p>\n

 <\/p>\n

[\/et_pb_toggle][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_last_edited=”off|desktop” admin_label=”Pr\u00e1cticas de Grado” _builder_version=”4.23.1″ text_font_size=”13px” text_letter_spacing=”1px” text_line_height=”0em” custom_margin_tablet=”50px||||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” animation_style=”slide” animation_direction=”bottom” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

\n\n\n\n\n\n\n\n\n
Hours<\/span><\/td>\n<\/tr>\n<\/thead>\n
Hours of training at the educational center<\/td>\n1.780<\/td>\n<\/tr>\n
Hours of on-the-job training<\/td>\n220<\/td>\n<\/tr>\n<\/tbody>\n
Teaching hours<\/td>\n2.000<\/td>\n<\/tr>\n<\/tfoot>\n<\/table>\n

 <\/p>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ background_color=”#ffffff” custom_padding=”111px||111px||true|” border_width_bottom=”1px” border_color_bottom=”#b7b7b7″ global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”4″ _builder_version=”4.16″ width=”85%” custom_padding=”2px||1px|||” animation_style=”slide” animation_direction=”bottom” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_blurb title=”FIRST YEAR” image=”https:\/\/www.iriarteuniversidad.es\/en\/wp-content\/uploads\/2025\/01\/PRIMERO.jpg” content_max_width=”934px” _builder_version=”4.27.4″ header_font=”|800|||||||” header_text_color=”#88278d” header_font_size=”15px” header_line_height=”2.6em” body_font=”Old Standard TT||||||||” body_line_height=”1.6em” global_colors_info=”{}”]<\/p>\n

In the first year, the most general business training subjects are studied (economic, financial and labor management) and the basic principles of marketing and advertising (commercial strategies, systems, supports and means of promotion and customer service) are introduced. It is important to improve the level of English, which is the international language of commerce. In summer you will be able to start the internship in companies of the sector (in Spain or in other European countries) and you will be able to gain experience.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_blurb title=”SECOND YEAR” image=”https:\/\/www.iriarteuniversidad.es\/en\/wp-content\/uploads\/2025\/01\/SEGUNDO.jpg” content_max_width=”934px” _builder_version=”4.27.4″ header_font=”|800|||||||” header_text_color=”#88278d” header_font_size=”15px” header_line_height=”2.6em” body_font=”Old Standard TT||||||||” body_line_height=”1.6em” custom_margin_tablet=”50px||||false|false” custom_margin_phone=”50px||||false|false” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

This is the time to delve into specific areas such as commercial research and digital marketing, which will provide you with the prior knowledge to later organize product launch campaigns, design communication material and organize promotional events. You will be able to translate all the knowledge acquired into the development of a specific project and you will finish with a new period of practical training in companies, preferably outside Spain, which will allow you to consolidate yourself as a professional.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” background_enable_image=”off” background_blend=”multiply” width=”100%” max_width=”2560px” custom_padding=”111px||111px||true|false” global_module=”30350″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”REQUEST DETAILED INFORMATION ABOUT THIS DEGREE” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Roboto Condensed||||||||” text_font_size=”26px” text_line_height=”1.8em” header_2_font=”|800|||||||” header_2_text_color=”#333333″ header_2_font_size=”1.8vw” header_2_line_height=”1.2em” header_4_font=”Old Standard TT||||||||” header_4_font_size=”29px” header_4_line_height=”2.5em” background_layout=”dark” custom_margin=”||22px||false|false” custom_margin_tablet=”||50px||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”|200px|0px|200px|false|true” custom_padding_tablet=”|50px||50px|true|true” custom_padding_phone=”|20px||20px|true|true” custom_padding_last_edited=”on|phone” text_font_size_tablet=”21px” text_font_size_phone=”19px” text_font_size_last_edited=”on|desktop” header_2_font_size_tablet=”3.5vw” header_2_font_size_phone=”5.1vw” header_2_font_size_last_edited=”on|phone” header_4_font_size_tablet=”25px” header_4_font_size_phone=”17px” header_4_font_size_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

REQUEST DETAILED INFORMATION ABOUT THIS PROGRAM<\/h2>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/www.iriarteuniversidad.es\/en\/admission\/information-interview-reservation\/” url_new_window=”on” button_text=”REQUEST INFORMATION” button_alignment=”center” button_alignment_tablet=”center” button_alignment_phone=”center” button_alignment_last_edited=”on|tablet” module_class=”force-dark-hover” _builder_version=”4.27.4″ _module_preset=”default” custom_button=”on” button_text_size=”13px” button_bg_color=”#ffffff” button_border_width=”1px” button_border_color=”#333333″ button_border_radius=”0px” button_letter_spacing=”0px” button_font=”Montserrat|800||on|||||” custom_padding=”16px|62px|16px|62px|true|true” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” button_text_size_tablet=”13px” button_text_size_phone=”12px” button_text_size_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”CICLO MARKETING Y PUBLICIDAD M\u00c1S INFORMACI\u00d3N” _builder_version=”4.27.4″ _module_preset=”default” background_image=”https:\/\/www.iriarteuniversidad.es\/en\/wp-content\/uploads\/2020\/11\/Banner-Marketing.jpg” min_height=”100px” custom_padding=”111px||111px||true|false” custom_padding_tablet=”100px||100px||true|false” custom_padding_phone=”50px||50px||true|false” saved_tabs=”all” collapsed=”on” global_colors_info=”{}” global_module=”31787″ theme_builder_area=”post_content”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”||5px|||” animation_style=”fade” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.23.1″ header_font=”|800|||||||” header_text_color=”#ffffff” header_font_size=”31px” header_letter_spacing=”1px” header_line_height=”1.2em” header_2_font=”|800|||||||” header_2_text_color=”#ffffff” header_2_font_size=”2.2vw” header_2_letter_spacing=”1px” text_orientation=”center” header_text_align_tablet=”” header_text_align_phone=”center” header_text_align_last_edited=”on|desktop” header_font_size_tablet=”36px” header_font_size_phone=”28px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”5vw” header_2_font_size_phone=”7vw” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

MORE ABOUT MARKETING AND MEDIA<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_menu menu_id=”16″ menu_style=”centered” active_link_color=”#ffffff” admin_label=”Menu 2″ module_class=”menu-oferta-academica blanco” _builder_version=”4.16″ menu_font=”Montserrat|800||on|||||” menu_text_color=”rgba(255,255,255,0.56)” menu_font_size=”15px” background_enable_color=”off” background_layout=”dark” module_alignment=”center” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”||||false|false” menu_font_size_tablet=”13px” menu_font_size_phone=”12px” menu_font_size_last_edited=”on|phone” menu_line_height_tablet=”1.8em” menu_line_height_phone=”” menu_line_height_last_edited=”on|desktop” text_orientation_tablet=”center” text_orientation_phone=”” text_orientation_last_edited=”on|desktop” module_alignment_phone=”center” module_alignment_last_edited=”off|desktop” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_menu][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”DEGREE DISCOVER MORE – SYLLABUS” _builder_version=”4.27.4″ background_enable_color=”off” custom_padding=”111px||111px||true|” border_width_top=”1px” border_color_top=”#e2e2e2″ global_module=”30377″ saved_tabs=”all” global_colors_info=”{}” collapsed=”on”][et_pb_row _builder_version=”4.16″ width=”85%” custom_padding=”6px||10px|||” animation_style=”slide” animation_direction=”right” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ header_font=”|800|||||||” header_text_color=”#333333″ header_font_size=”42px” header_letter_spacing=”1px” header_line_height=”1.2em” header_2_font=”|800|||||||” header_2_font_size=”2.2vw” header_text_align_tablet=”” header_text_align_phone=”center” header_text_align_last_edited=”on|desktop” header_font_size_tablet=”36px” header_font_size_phone=”28px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”5vw” header_2_font_size_phone=”7vw” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

DISCOVER MORE<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.16″ width=”85%” custom_padding=”58px||0px|||” animation_style=”slide” animation_direction=”bottom” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_blurb title=”FACULTY” image=”https:\/\/www.iriarteuniversidad.es\/en\/wp-content\/uploads\/2021\/01\/LAURA-DERECHO.jpg” content_max_width=”630px” _builder_version=”4.27.4″ header_font=”|800||on|||||” header_font_size=”18px” header_line_height=”1.3em” body_font=”Old Standard TT||||||||” body_line_height=”1.6em” header_font_size_tablet=”17px” header_font_size_phone=”16px” header_font_size_last_edited=”on|phone” header_line_height_tablet=”1.3em” header_line_height_phone=”1.3em” header_line_height_last_edited=”on|tablet” body_font_size_tablet=”” body_font_size_phone=”16px” body_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Professors with an academic profile and active professionals in the sector at your disposal.<\/p>\n

 <\/p>\n

GO NOW<\/span><\/a><\/span><\/h6>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_blurb title=”EVENTS, PROTOCOL AND PUBLIC RELATIONS” image=”https:\/\/www.iriarteuniversidad.es\/en\/wp-content\/uploads\/2021\/01\/CHICA-PROTOCOLO.jpg” content_max_width=”630px” _builder_version=”4.27.4″ header_font=”|800||on|||||” header_font_size=”18px” header_line_height=”1.3em” body_font=”Old Standard TT||||||||” body_line_height=”1.6em” header_font_size_tablet=”17px” header_font_size_phone=”16px” header_font_size_last_edited=”on|phone” header_line_height_tablet=”1.3em” header_line_height_phone=”1.3em” header_line_height_last_edited=”on|tablet” body_font_size_tablet=”” body_font_size_phone=”16px” body_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Course on essential communication techniques included for undergraduate and graduate students.<\/p>\n

 <\/p>\n

GO NOW<\/span><\/a><\/span><\/h6>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_blurb title=”AMADEUS” image=”https:\/\/www.iriarteuniversidad.es\/en\/wp-content\/uploads\/2021\/01\/CURSO-AMADEUS.jpg” content_max_width=”630px” _builder_version=”4.27.4″ header_font=”|800||on|||||” header_font_size=”18px” header_line_height=”1.3em” body_font=”Old Standard TT||||||||” body_line_height=”1.6em” header_font_size_tablet=”17px” header_font_size_phone=”16px” header_font_size_last_edited=”on|phone” header_line_height_tablet=”1.3em” header_line_height_phone=”1.3em” header_line_height_last_edited=”on|tablet” body_font_size_tablet=”” body_font_size_phone=”” body_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Official certification in the world\u2019s leading reservation management system included in the degree program.<\/p>\n

 <\/p>\n

GO NOW<\/span><\/a><\/span><\/h6>\n

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MARKETING AND ADVERTISING Professionals with creative and management skills.Home<\/a><\/span> > Syllabus<\/span><\/span> SECOND DEGREEMARKETING AND ADVERTISING+ ADDITIONAL CERTIFICATIONSA MULTI-DISCIPLINARYPROGRAMThrough hands-on learning, students achieve an appropriate balance between the academic components of the program and real-world applied projects.The curriculum of the programm is designed to make young professionals capable of facing global challenges and to help them develop the […]<\/p>\n","protected":false},"author":1,"featured_media":2411,"parent":2405,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_joinchat":[],"footnotes":""},"difl_page_category":[],"class_list":["post-2423","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nSecond Degree in Marketing and Advertising - Syllabus - Iriarte International University College<\/title>\n<meta name=\"description\" content=\"Dual training in companies with international itinerary and high competence in languages and technology.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iriarteuniversidad.es\/en\/studies\/second-degree-in-marketing-and-advertising\/syllabus\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Second Degree in Marketing and Advertising - 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