{"id":14244,"date":"2022-10-25T10:33:45","date_gmt":"2022-10-25T10:33:45","guid":{"rendered":"https:\/\/iriarte.e2w.es\/?page_id=14244"},"modified":"2024-03-15T14:29:45","modified_gmt":"2024-03-15T14:29:45","slug":"nisamar-baute","status":"publish","type":"page","link":"https:\/\/www.iriarteuniversidad.es\/en\/iriarte\/faculty\/nisamar-baute\/","title":{"rendered":"Nisamar Baute"},"content":{"rendered":"[et_pb_section fb_built=”1″ admin_label=”00_seccion_sub_menu_gris” module_class=”contenedor-menu-gris” _builder_version=”4.22.2″ background_color=”#5d5d5f” custom_padding=”0px||0px||false|false” animation_style=”fade” animation_direction=”bottom” global_module=”23829″ saved_tabs=”all” collapsed=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”6px||3px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_menu menu_id=”10″ active_link_color=”#000000″ dropdown_menu_bg_color=”#FFFFFF” mobile_menu_bg_color=”#FFFFFF” _builder_version=”4.23.1″ _module_preset=”default” menu_font=”|300||on|||||” menu_text_color=”rgba(255,255,255,0.91)” menu_font_size=”12px” menu_letter_spacing=”1.1px” background_enable_color=”off” text_orientation=”right” custom_padding=”1px||1px||true|false” menu_text_color_tablet=”#000000″ menu_text_color_phone=”#000000″ menu_text_color_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_menu][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” disabled_on=”off|off|off” _builder_version=”4.16″ background_color=”#ffffff” custom_padding=”83px||83px||true|false” custom_padding_tablet=”30px||30px||false|false” custom_padding_phone=”50px||30px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”3_4,1_4″ _builder_version=”4.16″ max_width=”1366px” animation_style=”slide” animation_direction=”bottom” global_colors_info=”{}”][et_pb_column type=”3_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ header_font=”Montserrat|800|||||||” header_font_size=”3.55vw” header_2_font=”Montserrat|800|||||||” header_2_font_size=”84px” header_font_size_tablet=”50px” header_font_size_phone=”33px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”51px” header_2_font_size_phone=”35px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]\n
Home<\/a><\/span><\/span><\/div>\n

NISAMAR
BAUTE<\/h2>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_color=”#f6f6f7″ custom_padding=”92px|||||” global_colors_info=”{}”][et_pb_row column_structure=”3_4,1_4″ disabled_on=”on|on|off” _builder_version=”4.16″ _module_preset=”default” max_width=”1366px” global_colors_info=”{}”][et_pb_column type=”3_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font=”Roboto Condensed||||||||” text_text_color=”#727274″ text_font_size=”22px” text_line_height=”1.6em” header_3_font=”|800||on|||||” header_3_font_size=”27px” text_font_size_tablet=”18px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]\n

D. cum laude from the University of La Laguna (Marketing and Market Research) with a thesis on the valuation of the experience in p2p platforms dedicated to holiday accommodation. She has developed her professional activity both in academia and consulting. Member of the Chair of Tourism at the University of La Laguna. Her current lines of research are: communication in tourism, sustainability indicators in tourism and analysis of ratings and motivations in p2p platforms in tourism.<\/p>\n

 <\/p>\n

 <\/p>\n

Professional Experience<\/h3>\n

 <\/p>\n

\u2022 Work experience in consulting, carrying out studies of brand image, loyalty, claim, packaging test, brand design and other market studies for transportation, food and private education companies. Likewise, she has also participated in consulting studies for the public administration and for entities in the field of culture.<\/p>\n

 <\/p>\n

 <\/p>\n

Academic experience<\/h3>\n

 <\/p>\n

\u2022\u00a0Teaching and research experience at the University of La Laguna, where she has taught various subjects in the area of Marketing and Market Research.<\/p>\n

\u2022 As a researcher at the Chair of Tourism, she has participated in various studies and reports on sustainability indicators in tourism, segmentation of demand in island destinations, loyalty, tourism model, tourism situation, training and tourism employment.<\/p>\n

\u2022 In addition, in the university field, she has participated as a researcher in other studies related to brand design, entrepreneurship or consumption of local products such as wine.<\/p>\n

 <\/p>\n

ACADEMIC BACKGROUND<\/h3>\n

 <\/p>\n

\u2022\u00a0PhD from the University of La Laguna (Marketing and Market Research).<\/p>\n

\u2022 Expert in Advanced Methods of Applied Statistics<\/p>\n

\u2022 Master’s Degree in Human Resources Management<\/p>\n

\u2022 Degree in Sociology<\/p>\n

 <\/p>\n

 <\/p>\n

LATEST PUBLICATIONS<\/h3>\n

 <\/p>\n

\u2022\u00a0Baute-D\u00edaz, N., Guti\u00e9rrez-Ta\u00f1o, D., & D\u00edaz-Armas, R. J. (2020). \u00bfQu\u00e9 lleva a los hu\u00e9spedes a falsear sus experiencias en Airbnb? A structural equation modelling approach. Current Issues in Tourism, 1-18<\/p>\n

\u2022 Baute-D\u00edaz, N., Guti\u00e9rrez-Ta\u00f1o, D., & D\u00edaz-Armas, R. (2019). Interacci\u00f3n y reputaci\u00f3n en Airbnb: un an\u00e1lisis exploratorio. Revista internacional de investigaci\u00f3n en cultura, turismo y hospitalidad.<\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”NISAMAR BAUTE” image=”https:\/\/www.iriarteuniversidad.es\/en\/wp-content\/uploads\/2022\/10\/NISAMAR-BAUTE.jpg” image_icon_width=”67%” icon_alignment=”left” image_icon_width_tablet=”43%” image_icon_width_phone=”43%” image_icon_width_last_edited=”on|tablet” icon_alignment_tablet=”center” icon_alignment_phone=”center” icon_alignment_last_edited=”on|tablet” _builder_version=”4.16″ _module_preset=”default” header_font=”Old Standard TT||||||||” header_font_size=”20px” body_font=”Old Standard TT||||||||” body_font_size=”19px” module_alignment=”center” header_font_size_tablet=”” header_font_size_phone=”” header_font_size_last_edited=”on|tablet” body_font_size_tablet=”18px” body_font_size_phone=”16px” body_font_size_last_edited=”on|tablet” text_orientation_tablet=”center” text_orientation_phone=”center” text_orientation_last_edited=”on|tablet” border_radii_image=”on|300px|300px|300px|300px” image_max_width=”67%” image_max_width_tablet=”43%” image_max_width_phone=”” image_max_width_last_edited=”on|tablet” global_colors_info=”{}”]\n

nisamarbaute@iriarteuniversidad.es<\/p>\n[\/et_pb_blurb][et_pb_divider color=”#88278d” divider_weight=”7px” _builder_version=”4.16″ _module_preset=”default” width=”23%” width_tablet=”16%” width_phone=”17%” width_last_edited=”on|tablet” max_width=”61%” custom_margin=”-8px||||false|false” module_alignment_tablet=”center” module_alignment_phone=”” module_alignment_last_edited=”on|tablet” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Old Standard TT||||||||” text_font_size=”22px” header_4_font=”|800|||||||” header_4_font_size=”21px” custom_margin=”-15px||||false|false” text_orientation_tablet=”center” text_orientation_phone=”” text_orientation_last_edited=”on|phone” global_colors_info=”{}”]\n

AREA<\/h4>\n

Econom\u00eda y Empresa<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ disabled_on=”off|off|on” _builder_version=”4.16″ _module_preset=”default” max_width=”1366px” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”NISAMAR BAUTE” image=”https:\/\/www.iriarteuniversidad.es\/en\/wp-content\/uploads\/2022\/10\/NISAMAR-BAUTE.jpg” image_icon_width=”67%” icon_alignment=”left” image_icon_width_tablet=”43%” image_icon_width_phone=”43%” image_icon_width_last_edited=”on|tablet” icon_alignment_tablet=”center” icon_alignment_phone=”center” icon_alignment_last_edited=”on|tablet” _builder_version=”4.16″ _module_preset=”default” header_font=”Old Standard TT||||||||” header_font_size=”20px” body_font=”Old Standard TT||||||||” body_font_size=”19px” body_line_height=”1.3em” module_alignment=”center” header_font_size_tablet=”” header_font_size_phone=”” header_font_size_last_edited=”on|tablet” body_font_size_tablet=”18px” body_font_size_phone=”16px” body_font_size_last_edited=”on|tablet” text_orientation_tablet=”center” text_orientation_phone=”center” text_orientation_last_edited=”on|tablet” border_radii_image=”on|300px|300px|300px|300px” image_max_width=”67%” image_max_width_tablet=”43%” image_max_width_phone=”” image_max_width_last_edited=”on|tablet” global_colors_info=”{}”]\n

nisamarbaute@iriarteuniversidad.es<\/p>\n[\/et_pb_blurb][et_pb_divider color=”#88278d” divider_weight=”7px” _builder_version=”4.16″ _module_preset=”default” width=”23%” width_tablet=”16%” width_phone=”17%” width_last_edited=”on|tablet” max_width=”61%” custom_margin=”-8px||||false|false” module_alignment_tablet=”center” module_alignment_phone=”” module_alignment_last_edited=”on|tablet” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Old Standard TT||||||||” text_font_size=”19px” header_4_font=”|800|||||||” header_4_font_size=”19px” custom_margin=”-15px||||false|false” text_orientation_tablet=”center” text_orientation_phone=”” text_orientation_last_edited=”on|phone” global_colors_info=”{}”]\n

\u00c1REA<\/h4>\n

Econom\u00eda y Empresa<\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font=”Roboto Condensed||||||||” text_text_color=”#727274″ text_font_size=”24px” text_line_height=”1.6em” header_3_font=”|800||on|||||” header_3_font_size=”27px” custom_margin=”50px||||false|false” text_font_size_tablet=”18px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]\n

D. cum laude from the University of La Laguna (Marketing and Market Research) with a thesis on the valuation of the experience in p2p platforms dedicated to holiday accommodation. She has developed her professional activity both in academia and consulting. Member of the Chair of Tourism at the University of La Laguna. Her current lines of research are: communication in tourism, sustainability indicators in tourism and analysis of ratings and motivations in p2p platforms in tourism.<\/p>\n

 <\/p>\n

 <\/p>\n

Professional Experience<\/h3>\n

 <\/p>\n

\u2022 Work experience in consulting, carrying out studies of brand image, loyalty, claim, packaging test, brand design and other market studies for transportation, food and private education companies. Likewise, she has also participated in consulting studies for the public administration and for entities in the field of culture.<\/p>\n

 <\/p>\n

 <\/p>\n

Academic experience<\/h3>\n

 <\/p>\n

\u2022\u00a0Teaching and research experience at the University of La Laguna, where she has taught various subjects in the area of Marketing and Market Research.<\/p>\n

\u2022 As a researcher at the Chair of Tourism, she has participated in various studies and reports on sustainability indicators in tourism, segmentation of demand in island destinations, loyalty, tourism model, tourism situation, training and tourism employment.<\/p>\n

\u2022 In addition, in the university field, she has participated as a researcher in other studies related to brand design, entrepreneurship or consumption of local products such as wine.<\/p>\n

 <\/p>\n

ACADEMIC BACKGROUND<\/h3>\n

 <\/p>\n

\u2022\u00a0PhD from the University of La Laguna (Marketing and Market Research).<\/p>\n

\u2022 Expert in Advanced Methods of Applied Statistics<\/p>\n

\u2022 Master’s Degree in Human Resources Management<\/p>\n

\u2022 Degree in Sociology<\/p>\n

 <\/p>\n

 <\/p>\n

LATEST PUBLICATIONS<\/h3>\n

 <\/p>\n

\u2022\u00a0Baute-D\u00edaz, N., Guti\u00e9rrez-Ta\u00f1o, D., & D\u00edaz-Armas, R. J. (2020). \u00bfQu\u00e9 lleva a los hu\u00e9spedes a falsear sus experiencias en Airbnb? A structural equation modelling approach. Current Issues in Tourism, 1-18<\/p>\n

\u2022 Baute-D\u00edaz, N., Guti\u00e9rrez-Ta\u00f1o, D., & D\u00edaz-Armas, R. (2019). Interacci\u00f3n y reputaci\u00f3n en Airbnb: un an\u00e1lisis exploratorio. Revista internacional de investigaci\u00f3n en cultura, turismo y hospitalidad.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ background_enable_color=”off” custom_padding=”111px||111px||true|” border_width_top=”1px” border_color_top=”#e2e2e2″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ width=”85%” custom_padding=”5px||10px|||” animation_style=”slide” animation_direction=”right” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ header_font=”|800|||||||” header_text_color=”#333333″ header_font_size=”2.2vw” header_letter_spacing=”1px” header_line_height=”1.2em” header_2_font=”|800|||||||” header_2_font_size=”2.2vw” header_text_align_tablet=”” header_text_align_phone=”center” header_text_align_last_edited=”on|desktop” header_font_size_tablet=”36px” header_font_size_phone=”28px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”43px” header_2_font_size_phone=”35px” header_2_font_size_last_edited=”on|desktop” global_colors_info=”{}”]\n

DISCOVER MORE<\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.16″ width=”85%” custom_padding=”58px||0px|||” animation_style=”slide” animation_direction=”bottom” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_blurb title=”RESEARCH” image=”https:\/\/www.iriarteuniversidad.es\/en\/wp-content\/uploads\/2021\/01\/FOTO-REVISTA-TURSIMO.jpg” content_max_width=”630px” _builder_version=”4.23.1″ header_font=”|800||on|||||” header_font_size=”18px” header_line_height=”1.3em” body_font=”Old Standard TT||||||||” body_font_size=”18px” body_line_height=”1.6em” header_font_size_tablet=”” header_font_size_phone=”” header_font_size_last_edited=”on|tablet” header_line_height_tablet=”1.3em” header_line_height_phone=”1.3em” header_line_height_last_edited=”on|tablet” body_font_size_tablet=”” body_font_size_phone=”” body_font_size_last_edited=”on|desktop” global_colors_info=”{}”]\n

Tourism: journal of tourism research and studies of the Canary Islands and Macaronesia.<\/p>\n

 <\/p>\n

GO NOW<\/span><\/a><\/h6>\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_blurb title=”WORK WITH US” image=”https:\/\/www.iriarteuniversidad.es\/en\/wp-content\/uploads\/2024\/03\/TCN5-PEQ.jpg” content_max_width=”630px” _builder_version=”4.24.2″ header_font=”|800||on|||||” header_font_size=”18px” header_line_height=”1.3em” body_font=”Old Standard TT||||||||” body_font_size=”18px” body_line_height=”1.6em” hover_enabled=”0″ header_font_size_tablet=”” header_font_size_phone=”” header_font_size_last_edited=”on|tablet” header_line_height_tablet=”1.3em” header_line_height_phone=”1.3em” header_line_height_last_edited=”on|tablet” body_font_size_tablet=”” body_font_size_phone=”” body_font_size_last_edited=”on|desktop” global_colors_info=”{}” title_text=”TCN5-PEQ” sticky_enabled=”0″]\n

Work in an enriching environment where your initiative is highly valued and where you will be able to progress in your academic and professional career.<\/p>\n

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SEND US YOUR CV<\/span><\/a><\/h6>\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_blurb title=”WELCOME TO IRIARTE” image=”https:\/\/www.iriarteuniversidad.es\/en\/wp-content\/uploads\/2024\/03\/WELCOME3-PEQ.jpg” content_max_width=”630px” _builder_version=”4.24.2″ header_font=”|800||on|||||” header_font_size=”18px” header_line_height=”1.3em” body_font=”Old Standard TT||||||||” body_font_size=”18px” body_line_height=”1.6em” hover_enabled=”0″ header_font_size_tablet=”” header_font_size_phone=”” header_font_size_last_edited=”on|tablet” header_line_height_tablet=”1.3em” header_line_height_phone=”1.3em” header_line_height_last_edited=”on|tablet” body_font_size_tablet=”” body_font_size_phone=”” body_font_size_last_edited=”on|desktop” global_colors_info=”{}” title_text=”WELCOME3-PEQ” sticky_enabled=”0″]\n

You will be able to find all the information you need to start the admission process.<\/p>\n

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GO NOW<\/span><\/a><\/h6>\n[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

Home<\/a><\/span><\/span> NISAMARBAUTED. cum laude from the University of La Laguna (Marketing and Market Research) with a thesis on the valuation of the experience in p2p platforms dedicated to holiday accommodation. She has developed her professional activity both in academia and consulting. Member of the Chair of Tourism at the University of La Laguna. 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